Insights from the B2B Barometer
Savanta
JULY 14, 2014
Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. Events, email and web dominate spend. Guess what it was five years ago in Q2 2009? Second, direct sales and telemarketing are ‘all-or-nothing’ channels.
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