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Industrial Marketing Today
OCTOBER 2, 2010
They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3
Online Marketing Institute
NOVEMBER 28, 2012
2009 Eddie and Ozzie Awards Winners. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. FOLIO: Update Webinar, content & service feature updates.
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Industrial Marketing Today
SEPTEMBER 27, 2010
Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world. I service industrial companies, as you do. I had a conference call this morning explaining how the new functions ‘could’ be used by our newest mfg agency client.
Industrial Marketing Today
JULY 9, 2010
That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. of Tiecas, Inc.
Industrial Marketing Today
JULY 6, 2010
I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., Features: attributes that products or services have.
Online Marketing Institute
NOVEMBER 8, 2010
About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. Think repeat purchases, service, parts, etc over the average lifespan of B2B customers.
Online Marketing Institute
NOVEMBER 1, 2010
Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. 2) Email, search marketing, and inside sales worked best for awareness and demand generation.
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