Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. But, Chris persevered.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Content Marketing Institute

DECEMBER 31, 2018

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. Now I want you to fast forward exactly one year to this time in 2019. I’ve been studying success and successful people as long as I can remember … easily 30 years. Bruce Lee case study. That said, you may not like it.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Martech Advisor

JANUARY 10, 2020

Did you know that 48% of CMOs hired in the first half of 2019 comprised of women? Programs like this might be behind the positive trend we saw among women leaders in martech in Q1–Q2 2019. Some studies emphasize that stronger diversity leads to not only a long-term increase in revenue but sustains a stronger company overall.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Martech Advisor

AUGUST 20, 2019

Let’s first look at a few stats and facts: According to a study by the Korn Ferry Institute , a CMO’s average tenure is the lowest among C-suite titles, at an average of 4.1 70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart.

CMO 46

CMO Positioning SWOT Work Management 46

Exo B2B

FEBRUARY 27, 2020

For SEO but it also has a huge impact on social networks, particularly Twitter and an important impact for the notoriety of our blog and our company. You can also read the report in this case study : A B2B campaign that has influence. 1- Republish blogs that are dated but whose subject is still current by refreshing them.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Porch Group Media

MAY 21, 2019

Video is expected to make up 80 percent of all Internet traffic by the end of 2019. This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. billion in 2019. IAB 2018 Video Ad Spend Study). eMarketer projects that by 2019, 83.6

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45