Agile marketing is about focus, not speed: Operational best practices from CMOs on the rebound
Heinz Marketing
APRIL 27, 2020
Agile isn’t necessarily about sprints: There are analogies from the software development agile world that don’t necessarily apply successfully for marketing. establishing a locked-in list of priorities for the coming weeks) doesn’t allow the ability to be agile as things come up in the meantime. Focusing on “sprints” (i.e.
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