B2B Marketing Automation Software for Fast Growing Companies

Act-On

23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. Another challenge is vendor lock-in.

The average enterprise uses 91 marketing cloud services

chiefmartech

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories. Marketing Software

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Marketing Technology Landscape Supergraphic (2016)

chiefmartech

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Feel free to share it in blog posts, presentation slide decks, reports, or any other vehicle where you would find it helpful.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ).

The only marketing prediction you need for 2017

chiefmartech

and largest publication in the field advertising and marketing. Late October to early February is prediction season in the marketing world. Is email dead, or the most undervalued tactic in your portfolio? How easy is it to integrate with other software?

API 30

How Marketers Should Think About Customer Marketing in the Engagement Economy

Modern B2B Marketing

But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them.

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It turns out that there are several categories of specialist systems within each subtask, each doing similar or complementary things in slightly different ways. The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation.

The New Cloud Stack: Here's What the Company of the Future Looks Like

Hubspot

In late June, something pretty massive happened in the world of tech, though chances are most people didn’t even notice it. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. If you''re trapped in Legacy Land, you need to get out.

Data industrialization on our way to marketing in a blockchain world

chiefmartech

Jeremy currently works with several of the leading companies in the blockchain and decentralization space. He will be presenting at the MarTech Conference in Boston , October 2-4, with an in-depth talk on Blockchain and the CMO: The Next Era of Marketing.

How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)

Hubspot

Attendees will leave with a firm grasp on theconcept of NLP, and takeaways that will ring in your ears for weeks. You’ll learn the basics, and get tips on how to incorporate NLP techniques in your content. ” Also note the absence of sensory language in the second example.

Brand 29

Rise of the Marketing Platform

Modern B2B Marketing

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. But in the last few years, technology has taken marketing by storm. Five Big Trends in Marketing Today.

Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio

Marketing Action

However, acquiring that data – and ensuring that we can get it when we want to, in the format we prefer, and take it where we choose – is where we sometimes run into problems. You can instantly filter, aggregate, and export data to your own in-house experts.

3 Surprising Ways to Succeed in Social Media

Marketing Action

Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. 500 CEO by CEO.com in 2012. In a recent conversation he gave me a few tips to share with Marketing Action readers. Tell stories in your own voice.

Missouri Ford Dealership Bo Beuckman Ford Explains Why They Chose Lead Liaison for Website Visitor Tracking

Lead Liaison

Daily lead reports can be distributed to any users in the Lead Liaison account. This report assists marketing teams in analyzing campaign activity, sales teams that need to know where to target their outreach, and executives monitoring all marketing and sales efforts. Now, he can see who is reacting to what they are putting in their electronic newsletter and which offers make the biggest impact on their database. To see the testimonial in it’s entirety, click here.

In (Partial) Defense of Tracking Cookies

Hubspot

No more feeling like you’re being stalked by those hiking boots you looked at last week, didn’t purchase, but now keep popping up in ads on every site you visit, begging to you to reconsider. And in our haste to block the stuff we hate, we might kill off some good stuff, too.

Your Enterprise’s (Almost) Unfair Competitive Advantage

Modern B2B Marketing

After all, change is hard, and ignoring a problem is easy—in the short term. In the long term, while it might seem easier to stick with the marketing status quo, marketing automation gives enterprise marketers a competitive advantage so large that it seems unfair.

MQL 13

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. Here’s where segments reappear, since Web behavior can be used in segment definitions and system reports are run against segments.

Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

The question this raises in my mind is where the industry goes from here. The more sophisticated vendors will of course continue to add features, but it’s not clear that most marketers will be interested in the additional capabilities or be able to handle the added complexity. But even though there are certainly substantial differences in usability among today’s systems, it’s hard to see why everyone won’t eventually be able to do roughly equal jobs of simplifying their interfaces.

Does Your Drip Marketing Leak Leads?

Modern B2B Marketing

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get?

11 Ways to Give and Get Customer Love

Hubspot

Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media.

Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. With a long-term view, freedom to choose is winning over lock in models.

How do I stop and start my campaigns – Drip Campaigns

Listenloop

In this video, you will get to know how to stop and start your drip campaigns. Discover more in the video series below. And then, an entirely different use case might be a chief revenue officer who is interested in reporting high level metrics at a software company.

Eight steps to thriving on information overload

Buzz Marketing for Technology

In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. About Ross Dawson.

4 products Microsoft should build with LinkedIn

Infer

Last week, Microsoft stunned the tech world with the largest ever software acquisition – the purchase of LinkedIn for $26.2 As someone who’s entrenched in the LinkedIn and Microsoft ecosystems, I thought I’d share four exciting products this acquisition makes possible: 1.

VDI can save you big! Don't count the savings just yet.

The ROI Guy

In a research study Alinean participated in on the total lifecycle costs of VDI compared to traditional desktops, VDI has proven to be about 10% more expensive in certain mainstream scenarios - particularly for traditional Office Workers, in an environment that is already well managed. Although the study was sponsored by Microsoft, I can tell you that having participated in the debates and research that the results are factual and balanced.

Why Google Doesn't Sweat Phone Apps

Biznology

There does seem to be an app for just about anything when you own an iPhone, so you'd think that Google might be worried about Apple's big lead in the important mobile marketplace. And Android has already passed iPhone in the number of units sold in the U.S.,

API 2

The information processing view of humanity

Buzz Marketing for Technology

I have just returned from a round-world trip, passing through Singapore, London, New York, San Francisco and back to Sydney in slightly less than two weeks. The trouble was, I didnt find time in my intense travel schedule to blog about all of my interesting meetings and conversations.

Virtual Desktop (VDI) 9-11% more expensive than PCs?

The ROI Guy

In a presentation at Microsoft's Management Summit 2010, new research was previewed from Microsoft on the total lifecycle costs of VDI compared to traditional desktops, particularly for Office Workers. Microsoft’s objectives in the study were to understand customer perceptions and expectations from VDI, gather real world data from deployed organizations, and provide customers with TCO guidance from a collection of industry experts.

The ROI of Business Intelligence

The ROI Guy

These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. Business intelligence (BI) software offerings, such as that offered by Hyperion and SAS, hold great promise to automate consolidation, analysis, presentation, reporting and compliance capabilities necessary to free enterprise data for actionable insight. One in 10 isn't doing anything and 12% are monitoring the situation.