Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

WebMarketCentral

APRIL 27, 2009

Among the recommendations: express, and be willing to defend, strong opinions; anticipate the needs of specific audience segments you'd like to attract, then address those needs; and spread links to your blog and RSS feed far and wide.

Best Practices 20

Best Practices Business Adwords Blogger 20

Industrial Marketing Today

MAY 14, 2010

I read a very interesting post by Ardath Albee where she has taken Lou Hoffman’s seven story elements and applied them to the traditional 5W’s (Who, what, when, where and why) of copywriting. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

JUNE 15, 2009

I’m a PR copywriter as well as a blogger, and this is just common sense. Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. It has enlightened me a lot.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

AUGUST 3, 2009

Feedoor Similar to feedkiller , previously reviewed here , Feedoor.com lets you merge RSS feeds or even individual blog posts into a single feed. While this tool would benefit from more attractive pricing (you can only make 30-second videos for free) and better controls, it's worth checking out and playing with.

Tools 20

Tools Best Practices SEM Adwords 20

Online Marketing Institute

JANUARY 4, 2011

Our Online Marketing Blog has as many or more RSS subscribers than Search Engine Watch so being able to write there provides a lot of exposure for employees. It’s important for small and local businesses to optimize each blog posts for location based keywords. I can’t imagine requiring any of my employees to blog though.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

JUNE 28, 2010

As search becomes ever more interconnected, and websites begin to routinely change dynamically based on your search and browser history, your ability to create and optimize individualized pieces of content (blog post, photo, video, tweet, status update, podcast, PDF, presentation) reaches critical importance. All rights reserved.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128