Content Marketing Institute
APRIL 26, 2024
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?
Customer Experience Matrix
APRIL 26, 2024
Has anyone asked you recently about the past, present, and future of Customer Data Platforms? No? That's odd; people ask me those questions all the time. Here are my current answers. It’s eleven years since the term “customer data platform” appeared in 2013. What stages has it gone through over that time? The first stage was just to recognize that CDP was a separate category of software.
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The Forward Observer
APRIL 26, 2024
The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan About the Book Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what matters – obvious, surely? They have also enjoyed huge business success, growing and making plenty of money.
Act-On
APRIL 26, 2024
Designing a lead scoring model seems like a complex proposition. And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). So let’s break it down. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Oktopost
APRIL 26, 2024
Why should social media management for law firms be on your immediate to-do list? We live in an age where promoting our services online is essential. We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SocialPilot
APRIL 26, 2024
“The key to success is not in spending time, but in investing it.” These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. However, while scheduling, you will soon realize that content scheduling is not the same for different platforms.
Martech
APRIL 26, 2024
Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and a
illumin
APRIL 26, 2024
Google has, for the third time, delayed its self-imposed deadline to eliminate third-party cookies from its Chrome browser. The company has already delayed the inevitable twice, and now it is pushing cookieless back a third time. Google announced the deadline shift on April 23, 2024, breaking its previous promise to remove all third-party cookies by the end of the second quarter of 2024.
LeanData
APRIL 26, 2024
Managing an event list is a coordinated blend of technology, insights, and proactive engagement. Learn the top tactics to maximize event ROI. The post 5 Fantastic Event List Strategies for Maximum ROI appeared first on LeanData.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Outgrow
APRIL 26, 2024
Marketer of The Month Podcast- EPISODE 186: Shaping the future of the workforce with AI: SAP’s VP for Solution Sales & Innovation Sandrine Pons on Effective Teamwork Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Sandrine Pons for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Sandrine and here’s what we discussed about – 1.
Litmus
APRIL 26, 2024
You put all that work into creating the perfect email… or so you thought. Then, when you hit send, all h-e-double-hockey-sticks broke loose. Suddenly, you have a damaged email reputation, a lot of subscribers who tossed you to the spam folder, and you’re left scratching your head. Where did you go wrong? Thankfully, there are ways to identify what’s broken in your emails before they ever go out in the first place.
Optinmonster
APRIL 26, 2024
Do you want to grow your email list? Want to learn how to use content upgrades to explode it 10X faster? Content upgrades are one of the biggest breakthroughs that marketers across all industries rave about because they can help you gain a ton of new email subscribers. In this guide, I’ll share 30 content upgrade ideas to grow your email list. If you want to first learn what is a content upgrade, read our guide on Content Upgrades: How to Use Popular Posts for More Conversions.
Martech
APRIL 26, 2024
Phi-3-Mini is the first in a family of small language models Microsoft plans to release over the coming weeks. Phi-3-Small and Phi-3-Medium are in the works. In contrast to large language models like OpenAI’s ChatGPT and Google’s Gemini, small language models are trained on much smaller datasets and are said to be much more affordable for users.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
APRIL 26, 2024
As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches many demographics, drawing attention from marketers in all industries. But President Joe Biden just signed the legislation that could block TikTok’s ability to operate in the U.S. unless TikTok’s Chinese parent company, ByteDance, sells to a U.S.
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