Thu.Jul 27, 2017

Too many messaging systems creates personal confusion

grow - Practical Marketing Solutions

By Mark Schaefer. Over the past three weeks, I’ve unintentionally disappointed three different individuals because I missed an appointment. I am a very reliable person so this upsets me and I wanted to get to the bottom of the problem … what’s going on here?


An Introduction to Educational Content for B2B Healthcare Marketing

Content Standard

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. I don’t mean the organized and purposeful rush of an ER that might just be perceived as panic.


Trending Sources

“Tilt” Your Way to Grab Your Audience’s Attention

Type A Communications

July 27, 2017 by Chuck Frey In the classic Spanish novel The Ingenious Gentleman Don Quixote of La Mancha by Miguel de Cervantes Saavedra, a nobleman becomes so enamored with. read more.

Stop Annoying Your Buyers: 3 Tips for Account-Based Sales Calls


It takes a thick-skinned sales rep to make hundreds of calls knowing most will go unanswered and those that do connect, lead to rejection. These poor cold callers are dialing, over and over, until they hit the jackpot: someone who will listen to their stock sales pitch.


25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

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What do marketing orgs look like in the martech age? Let’s find out


I know, you get asked to participate in a ton of surveys. You’re super busy, and most of the time, the results of these studies are of dubious value to your actual work. So it’s easy to pass on taking them.


3 Ways to Integrate Account-Based Marketing Into Your Sales Practices

Modern Marketing

Now that you have discovered the benefits of using an account-based marketing (ABM) strategy to maximize your available marketing and sales resources by developing personalized campaigns for targeted accounts, it's time to focus on how you can further integrate ABM into your sales practices.


Countdown to GDPR ― Are You Ready?


As GDPR looms closer, we examine how it will affect marketers and what you need to do to prepare. Deliverability deliverability GDPR General Data Protection Regulation

Avoid the Summer Slump: 3 Tips from Growth Marketing Experts


What was the last great idea you had for growth? No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

15 PPC Tips to Fuel Your Google AdWords Campaign Performance

B2B Marketing Insider

Google intentionally makes it incredibly easy to get started on AdWords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity factor, […]. The post 15 PPC Tips to Fuel Your Google AdWords Campaign Performance appeared first on Marketing Insider Group. Content Marketing

62% of Customers Want Marketing Content that Speaks to Pain Points

KoMarketing Associates

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey. The findings showed that the majority of customers (62 percent) prefer marketing content that speaks to their specific needs and/or pain points.


July Social Media News: Snapchat Links, Instagram Photo Replies & More


In the age of the 24-hour news cycle, it's tough -- scratch that -- it's impossible to keep up with every single story that comes out. And that's especially true of social media, where new features and apps are launched at a speed that leaves social media marketers wondering, "So.

5 Truths About Email Marketing Your Boss Will Want to Know

Modern Marketing

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is in line with the marketing budget.


Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Boost The Bottom Line With Pragmatic and Agile Marketing

B2B Marketing Insider

In many ways, we’re living in the golden age of marketing. We can reach customers in real-time on their preferred channel at the moment they’re prepared to make a purchase. Opportunities abound, but they bring with them huge to-do lists. When we add in the breakneck speed of innovation, long term planning becomes virtually pointless. […]. The post Boost The Bottom Line With Pragmatic and Agile Marketing appeared first on Marketing Insider Group. Marketing Strategy

Aging 10

Do writers need to know SEO?


Have you read sales pages that scream, “You don’t need to know SEO! Our software does it all!” ” Solving your SEO writing woes with software sounds so easy. You wouldn’t have to worry about keyphrase usage, penning the perfect title length, or structuring links.


How list management can help drive sales

Vertical Response

Bigger means better when it comes to email lists, right? It makes intuitive sense that the more email addresses you have on a contact list, the greater the reach of your messaging. After all, more email recipients means more opens, clicks and conversions.


Lead Liaison Releases Kit for Marketing in Higher Education

Lead Liaison

Allen, TX – Lead Liaison, a software company that specializes in providing marketing and sales solutions, released a collection of resources for educational institutions this week. Their Education Kit includes an overview of marketing in the education sector, a checklist of how to apply marketing automation specifically to educational institutions, various case studies, and more. “We


The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How to Effectively Utilize AdWords Ad Extensions for B2B PPC

KoMarketing Associates

As any savvy paid search advertiser knows, ad extensions are one of the keys to a successful ad. Not only are they free to implement, but they make the ad bigger, which helps improve the overall visibility and ultimately, click-through-rate. While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them.


Study: B2B Buyers Aren’t Too Happy With Salespeople


Salespeople don’t have it easy. Hit your numbers and you’re safe. Miss your sales quota, and you may be looking for work. That reality puts salespeople in an awkward position. They have to push products to anyone with a pulse, yet no one wants to buy from a pushy salesperson.


Why Aren’t Your Employees Better Advocates?

Aberdeen CMO Essentials

Word of mouth communication is an incredible tool for marketers. It can help you grow an audience, cement loyalty, and find new customers. Yet, many of us make the critical mistake of assuming that word of mouth activation is totally organic.


How to Create Strategic Outbound Marketing Campaigns

KEO Marketing

Today, many B2B companies are focusing too much on the “how” aspects of their marketing campaigns as opposed to the “why.” They are blindly throwing time, energy, and resources at costly marketing operations that do not bring in the desired results.


Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to Secure Your Website from Attribution Loss


Is Your Website Stealing from You? Chances are the answer is yes. Maybe not directly, but it is still losing you money by not tracking your valuable visitor attribution data and impacting your bottom line. Your website should give your visitors what they need when they need it.


Understanding the B2B Marketing Funnel and the Role of Email, Plus Free Ebook


In the most recent B2B benchmark report (CMI), 49% of those whose content marketing success remained stagnant attributed their stagnancy to strategy issues (or the lack of a strategy). Inbound Marketing B2B marketing Email Marketing


3 Reasons To Get Familiar With Marketing Storefronts


Direct sellers today face many challenges. One major challenge is having complete control over a local sales force and how they represent the corporate brand.