Mon.Sep 19, 2011

E-Books: The Next Front for Journalists in Transition

B2B Memes

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books.

B2B Buyers: It’s all about the Benjamins

The ROI Guy

Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time.

Tools 35

Trending Sources

10 SlideShare Presentations That Will Make You a Better Salesperson

Sales Intelligence View

For all of you sales fanatics out there scouring the Internet in search for an article, a blog post, a post-it note, anything, for some solid, rich content on how to become a better sales person…you’re quest is over.

41 Fresh Blog Post Ideas For Your Company Blog

Hubspot

This is an excerpt from our new ebook – 100 Content Ideas for Community Managers. For tips like these for Twitter and Facebook, download the eBook here. Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Attention B2B Marketers: Embrace the Mobile Web! [Infographic]

Modern B2B Marketing

by Maria Pergolino The fact that mobile web use is growing is not exactly breaking news. But the speed of mobile’s growth makes it clear that B2B marketers need to ramp up mobile marketing efforts.

The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

CRM 2

How do you break into SEO?

Biznology

Tweet This Post. Image via Wikipedia. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&# I honestly get this question several times a month.

4 Steps to Transform Leads Into Customers

Hubspot

This a guest post written by Greg Alexander CEO at Sales Benchmark Index. SBI is a sales consulting firm who helps companies grow revenue by improving the productivity of their sales forces. Greg is the author of Making the Number: How to Use Sales Benchmarking to Drive Performance.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Leverage the Marketing Potential of Events [Marketing Cast]

Hubspot

What is the role of offline marketing in a world of digital communication? Has its purpose changed at all? It’s not about getting rid of everything else in favor of online marketing, says David Meerman Scott.

5 Types Of Lead Nurturing Emails You Should Be Sending

Hubspot

This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox.