183 How To Get Started With Video for Demand Generation (VIDEO)
The CSI Group
SEPTEMBER 2, 2020
B2B Video
The CSI Group
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New Tech: B2B & ABM Programmatic Targeting with Bombora
The CSI Group
JULY 9, 2020
For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns. B2B Advertising Data
75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.
4 Tips for Creating Retargeting Ads That Customers Can’t Ignore
The CSI Group
MAY 7, 2019
Did you know that the average person spends up to 6.5 hours of their day online? B2B Advertising Digital
(VIDEO) 5 Types of Branded Video Content Every Brand Should Create
The CSI Group
NOVEMBER 18, 2019
Video marketing is not a trend — it's a must-have for any brand that is trying to reach consumers on a more personal level. In fact, 52% of marketers say that video has given them the best ROI out of all the types of content they've produced. B2B Video
The Power of Social Proof for Brands
The CSI Group
MARCH 5, 2019
These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. One of the most effective means of nurturing new business—not to mention a sense of loyalty and trust—is through social proof. B2B Branded Content Strategy
Can You Balance Data and Creativity to Create Better Campaigns?
The CSI Group
FEBRUARY 25, 2019
In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing. Many creatives worry that the increasing reliance on data will kill the freedom to take risks and try out some of their more outside-the-box ideas. Advocates of data-based marketing argue that marketing dollars shouldn't be wasted on potential crash-and-fail ideas that aren't guaranteed to hit their target audiences. B2B Creative Strategy Data
So, You Created a Video Case Study—Now What?
The CSI Group
OCTOBER 4, 2018
The road to great branded content is paved with good intentions, but let’s be honest. In the scramble to keep up with the competition, prove ROI to leadership, and increase content output speed, it’s easy for marketers to get ahead of themselves by creating content without a clue as to how they’re going to actually promote it. B2B Video Strategy
The Complete Guide to SaaS Revenue Modeling
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In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.
The Case for Video Case Studies
The CSI Group
SEPTEMBER 28, 2018
Our attention spans are shrinking. No, seriously. We’ve all gotten really bad at staying focused. Even as you’re reading this, your mind is probably inclined to wander. There are ads and Black Mirror episodes and emails and animal Instagrams just dying to snatch your attention away—and you clicked into this post willingly. So imagine, then, what it’s like for your customers debating if they should pull the trigger on your product or service. B2B Video Branded Content
5 B2B Video Marketing Strategies You Can Execute In Your Next Campaign
The CSI Group
SEPTEMBER 5, 2018
Just about everyone knows that video is the new darling of the marketing world. In fact, many marketers—even those in the B2B space—have gotten their video marketing strategy down to a science. B2B Video
Why B2B Brand Awareness is Critical (and How To Build It)
The CSI Group
AUGUST 30, 2018
Marketing campaigns can be used to accomplish a countless number of goals. While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important to remember that these actions are often the result of weeks, if not months of research and deliberation on the c ustomer’s part (AKA the buyer’s journey). B2B Strategy
Video for Demand Generation (INFOGRAPHIC)
The CSI Group
AUGUST 31, 2020
Video has become an integral part of our everyday digital language. Even in the B2B space, people often turn to video for information, whether it be to learn something new, help them solve a problem, or learn more about products and services. B2B Video
The Best Sales Forecasting Models for Weathering Your Goals
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Virtual Trade Show Checklist (INFOGRAPHIC)
The CSI Group
JULY 6, 2020
The canceling or postponement of in-person events like conferences and trade shows has left a huge dent in many companies' sales numbers. And it may continue to do so even as things begin to open back up, since it's likely these events will see diminished attendance for the foreseeable future. B2B Virtual Solutions
7 Key Stats That Point to the Future of Marketing
Marketing Insider Group
JULY 21, 2020
I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).
11 Digital Marketing Trends for Growing Your Business in 2021
Marketing Insider Group
DECEMBER 29, 2020
Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently.
LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience
KoMarketing Associates
JULY 22, 2020
I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns.
The Revenue Leader's Guide to Prospecting
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Content Marketing Personalization Strategies to Make Customers Love You
Marketing Insider Group
JANUARY 12, 2021
Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it.
What is E-A-T And How it Impacts SEO Strategies
RockContent
JANUARY 14, 2021
Although there are still controversies about this ranking factor, optimizing your site based on the E-A-T concept can be regarded as good SEO practice. This is because, in the worst-case scenario, you will be increasing your chances of getting more traffic.
How Content Marketing Builds Trust
Marketing Insider Group
JANUARY 5, 2021
Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase.
How to Manage Your Online Reputation with Content Marketing
Marketing Insider Group
JANUARY 13, 2021
The image of your brand matters in every channel and iteration. Your online reputation is one of the most important channels because that’s where the world finds you.
SaaSOptics SaaS Metrics Template
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Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.
The B2B Marketer’s Guide to Landing Page Optimization
Marketing Insider Group
JANUARY 14, 2021
As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in.
Only 32% of B2B Marketers Successfully Collaborate with Sales on Content
KoMarketing Associates
JANUARY 14, 2021
Many B2B marketers concern themselves with developing content to drive leads, but new research shows that they may be able to reach their goals more easily by working in tandem with sales professionals.
10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)
SendX
NOVEMBER 10, 2020
“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary.
Content Marketing for Manufacturers is filling the Trade Show Void
Industrial Marketing Today
JANUARY 11, 2021
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not.
How to Drive Revenue Through Retention Marketing & Sales Enablement
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
76% of Marketers Say Video Was Most Important Form of Content in 2020
KoMarketing Associates
JANUARY 4, 2021
As more content marketers turn to video to resonate with their target audience, new research suggests that this form of media is going to continue to grow in importance.
Graphic Design Trends for Social Media in 2021
RockContent
DECEMBER 4, 2020
When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. It’s this “outfit” that users evaluate your presence by.
7 Tips for Creating Sponsorship Packages for Virtual Events
Marketing Insider Group
JANUARY 12, 2021
Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors.
SSL Certificate: what it is, types, benefits, and how to install
RockContent
DECEMBER 13, 2020
When making a purchase, downloading a file, or simply consuming digital content, the user needs to feel safe. That’s why any brand that wants to offer valuable experiences to the persona needs to invest in website security. So, it’s time to get an SSL Certificate.
B2B Pocket Playbook: End-to-End Guide to Sales Enablement
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Report: Marketers Saw Email Engagement Rise at the Height of the Pandemic
KoMarketing Associates
JANUARY 12, 2021
The COVID-19 pandemic has had a ripple effect on the marketing industry, and new research suggests that marketers actually saw some benefit in regards to email engagement back in the spring.
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