The CSI Group

B2B Marketers: Meet CTV Advertising

The CSI Group

What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not alway been possible – on TV? B2B Advertising

B2B Programmatic Advertising: The New Driver of Success

The CSI Group

B2B Advertising

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The Power of Social Proof for Brands

The CSI Group

These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. Individuals, especially in key decision making roles within large businesses, are inundated with constant messaging from dozens of brands every day.

Why B2B Brand Awareness is Critical (and How To Build It)

The CSI Group

Marketing campaigns can be used to accomplish a countless number of goals.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Positioning Your Brand for Success Targeting New Markets

The CSI Group

Now is an ideal time to consider targeting new markets through which you can grow your business and access new opportunities, but before selling yourself to new types of customers, you need to ensure you’re well positioned to meet the needs and challenges of your identified prospects.

B2B Programmatic Advertising: The New Driver of Success

The CSI Group

B2B Advertising

B2B Marketers: Meet CTV Advertising

The CSI Group

What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not always been possible – on TV? B2B Advertising

Virtual Trade Show Checklist

The CSI Group

The canceling or postponement of in-person events like conferences and trade shows left a huge dent in many companies' sales numbers in 2020.

How To Get Started With Video for Demand Generation (VIDEO)

The CSI Group

B2B Video

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

How To Get Started With Video for Demand Generation (VIDEO)

The CSI Group

B2B Video

New Tech: B2B & ABM Programmatic Targeting with Bombora

The CSI Group

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns. B2B Advertising Data

New Tech: B2B & ABM Programmatic Targeting with Bombora

The CSI Group

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns. B2B Advertising Data

5 Types of B2B Sales Enablement Content You Should Be Creating

The CSI Group

Sales 63

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to Humanize Your B2B Brand with Branded Content

The CSI Group

Brand 54

How to Humanize Your B2B Brand with Branded Content

The CSI Group

The ground shifts beneath marketers’ feet every few months, it seems. It’s hard not to feel like you’re constantly struggling to keep up. Learning a new discipline or technology takes time, and by the time you accomplish that, the next Big Thing has already supplanted it. B2B Branded Content

Brand 52

4 Tips for Creating Retargeting Ads That Customers Can’t Ignore

The CSI Group

Did you know that the average person spends up to 6.5 hours of their day online? B2B Advertising Digital

How to Create a Data-Driven Video Strategy that Makes an Impact

The CSI Group

Customer data is abundant these days. Some even say it’s over abundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy. In a way, brands no longer have an excuse to not use it. B2B Video Strategy Data

Video 48

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

(VIDEO) 5 Types of Branded Video Content Every Brand Should Create

The CSI Group

Video marketing is not a trend — it's a must-have for any brand that is trying to reach consumers on a more personal level. In fact, 52% of marketers say that video has given them the best ROI out of all the types of content they've produced. B2B Video

ROI 40

The Power of Social Proof for Brands

The CSI Group

These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. One of the most effective means of nurturing new business—not to mention a sense of loyalty and trust—is through social proof. B2B Branded Content Strategy

Can You Balance Data and Creativity to Create Better Campaigns?

The CSI Group

In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing. Many creatives worry that the increasing reliance on data will kill the freedom to take risks and try out some of their more outside-the-box ideas. Advocates of data-based marketing argue that marketing dollars shouldn't be wasted on potential crash-and-fail ideas that aren't guaranteed to hit their target audiences. B2B Creative Strategy Data

So, You Created a Video Case Study—Now What?

The CSI Group

The road to great branded content is paved with good intentions, but let’s be honest. In the scramble to keep up with the competition, prove ROI to leadership, and increase content output speed, it’s easy for marketers to get ahead of themselves by creating content without a clue as to how they’re going to actually promote it. B2B Video Strategy

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

The Case for Video Case Studies

The CSI Group

Our attention spans are shrinking. No, seriously. We’ve all gotten really bad at staying focused. Even as you’re reading this, your mind is probably inclined to wander. There are ads and Black Mirror episodes and emails and animal Instagrams just dying to snatch your attention away—and you clicked into this post willingly. So imagine, then, what it’s like for your customers debating if they should pull the trigger on your product or service. B2B Video Branded Content

5 B2B Video Marketing Strategies You Can Execute In Your Next Campaign

The CSI Group

Just about everyone knows that video is the new darling of the marketing world. In fact, many marketers—even those in the B2B space—have gotten their video marketing strategy down to a science. B2B Video

Video 40

Why B2B Brand Awareness is Critical (and How To Build It)

The CSI Group

Marketing campaigns can be used to accomplish a countless number of goals. While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important to remember that these actions are often the result of weeks, if not months of research and deliberation on the c ustomer’s part (AKA the buyer’s journey). B2B Strategy

Video for Demand Generation (INFOGRAPHIC)

The CSI Group

Video has become an integral part of our everyday digital language. Even in the B2B space, people often turn to video for information, whether it be to learn something new, help them solve a problem, or learn more about products and services. B2B Video

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Video for Demand Generation (INFOGRAPHIC)

The CSI Group

Video has become an integral part of our everyday digital language. Even in the B2B space, people often turn to video for information, whether it be to learn something new, help them solve a problem, or learn more about products and services. B2B Video

Virtual Trade Show Checklist (INFOGRAPHIC)

The CSI Group

The canceling or postponement of in-person events like conferences and trade shows has left a huge dent in many companies' sales numbers. And it may continue to do so even as things begin to open back up, since it's likely these events will see diminished attendance for the foreseeable future.