274 B2B Marketers: Meet CTV Advertising
The CSI Group
MARCH 15, 2021
What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not alway been possible – on TV? B2B Advertising
The CSI Group
Positioning Your Brand for Success Targeting New Markets
The CSI Group
SEPTEMBER 22, 2021
Now is an ideal time to consider targeting new markets through which you can grow your business and access new opportunities, but before selling yourself to new types of customers, you need to ensure you’re well positioned to meet the needs and challenges of your identified prospects.
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B2B Programmatic Advertising: The New Driver of Success
The CSI Group
APRIL 16, 2021
B2B Advertising
How To Get Started With Video for Demand Generation (VIDEO)
The CSI Group
SEPTEMBER 2, 2020
B2B Video
Virtual Event Strategy: Building a High-ROI Annual Plan for 2022
Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK
While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.
New Tech: B2B & ABM Programmatic Targeting with Bombora
The CSI Group
JULY 9, 2020
For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns. B2B Advertising Data
4 Tips for Creating Retargeting Ads That Customers Can’t Ignore
The CSI Group
MAY 7, 2019
Did you know that the average person spends up to 6.5 hours of their day online? B2B Advertising Digital
How to Create a Data-Driven Video Strategy that Makes an Impact
The CSI Group
JANUARY 24, 2019
Customer data is abundant these days. Some even say it’s over abundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy. In a way, brands no longer have an excuse to not use it. B2B Video Strategy Data
(VIDEO) 5 Types of Branded Video Content Every Brand Should Create
The CSI Group
NOVEMBER 18, 2019
Video marketing is not a trend — it's a must-have for any brand that is trying to reach consumers on a more personal level. In fact, 52% of marketers say that video has given them the best ROI out of all the types of content they've produced. B2B Video
The Definitive Guide to Account-Based Experience
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ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.
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The Power of Social Proof for Brands
The CSI Group
MARCH 5, 2019
These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. One of the most effective means of nurturing new business—not to mention a sense of loyalty and trust—is through social proof. B2B Branded Content Strategy
Can You Balance Data and Creativity to Create Better Campaigns?
The CSI Group
FEBRUARY 25, 2019
In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing. Many creatives worry that the increasing reliance on data will kill the freedom to take risks and try out some of their more outside-the-box ideas. Advocates of data-based marketing argue that marketing dollars shouldn't be wasted on potential crash-and-fail ideas that aren't guaranteed to hit their target audiences. B2B Creative Strategy Data
So, You Created a Video Case Study—Now What?
The CSI Group
OCTOBER 4, 2018
The road to great branded content is paved with good intentions, but let’s be honest. In the scramble to keep up with the competition, prove ROI to leadership, and increase content output speed, it’s easy for marketers to get ahead of themselves by creating content without a clue as to how they’re going to actually promote it. B2B Video Strategy
The Case for Video Case Studies
The CSI Group
SEPTEMBER 28, 2018
Our attention spans are shrinking. No, seriously. We’ve all gotten really bad at staying focused. Even as you’re reading this, your mind is probably inclined to wander. There are ads and Black Mirror episodes and emails and animal Instagrams just dying to snatch your attention away—and you clicked into this post willingly. So imagine, then, what it’s like for your customers debating if they should pull the trigger on your product or service. B2B Video Branded Content
Deliver Magic Moments with Direct Mail and Corporate Gifting
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Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.
5 B2B Video Marketing Strategies You Can Execute In Your Next Campaign
The CSI Group
SEPTEMBER 5, 2018
Just about everyone knows that video is the new darling of the marketing world. In fact, many marketers—even those in the B2B space—have gotten their video marketing strategy down to a science. B2B Video
Why B2B Brand Awareness is Critical (and How To Build It)
The CSI Group
AUGUST 30, 2018
Marketing campaigns can be used to accomplish a countless number of goals. While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important to remember that these actions are often the result of weeks, if not months of research and deliberation on the c ustomer’s part (AKA the buyer’s journey). B2B Strategy
Video for Demand Generation (INFOGRAPHIC)
The CSI Group
AUGUST 31, 2020
Video has become an integral part of our everyday digital language. Even in the B2B space, people often turn to video for information, whether it be to learn something new, help them solve a problem, or learn more about products and services. B2B Video
Virtual Trade Show Checklist (INFOGRAPHIC)
The CSI Group
JULY 6, 2020
The canceling or postponement of in-person events like conferences and trade shows has left a huge dent in many companies' sales numbers. And it may continue to do so even as things begin to open back up, since it's likely these events will see diminished attendance for the foreseeable future.
How to Increase ABM Performance with Empathy
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.
Manufacturing Content Marketing—The Year It Was and Looking Forward
Industrial Marketing Today
NOVEMBER 17, 2021
I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI).
How to Create Email Campaigns That Generate Word of Mouth
SendX
NOVEMBER 10, 2021
Table of Contents. Introduction. The Numbers Are In Your Favor! Your Email Campaign Launchpad. Launch Your Email Campaign on Your Site. Launch Your Campaign on People’s Platforms. Launch With Your Existing List. Free Storage: How Dropbox Doubled Its User Base Quarterly. Mixing and Matching.
10 Uncomfortable ABM Realities
Howard J. Sewell
OCTOBER 11, 2021
ABM may be revolutionizing B2B marketing but it won't solve every challenge. Learn the ABM realities marketers face when planning their first initiative
Best Email Marketing Campaigns
SendX
NOVEMBER 9, 2021
As marketers, we need a daily dose of inspiration to deliver value to our customers and get the ROI on email marketing efforts for our business.
Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine
Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget
Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.
37+ Best Mailchimp Newsletter Examples & Newsletter Templates [2021]
SendX
OCTOBER 28, 2021
We all have this sensation… you need to launch an email campaign. You want something well designed, well crafted in order to impress the people that will open your message. Besides the message content, you think that looking professional is a must as well
ActiveCampaign Pricing - Know their Pricing Plans, Discounts, and Refund Policy [2020]
SendX
OCTOBER 28, 2021
If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. Some are free and do the same work my pigeon can do. Some are so expensive that the bills can look like your phone number. Here's a bit more on how email marketing pricing is done. Stay hopeful.
Industrial Blogging Requires Commitment and Perseverance
Industrial Marketing Today
OCTOBER 20, 2021
Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging.
8 Surprising B2B Use Cases for Chatbots
The Point
OCTOBER 29, 2021
If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context.
Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy
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Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.
The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know
Industrial Marketing Today
AUGUST 20, 2021
The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long.
9 Tips for a More Effective Email Newsletter
Howard J. Sewell
OCTOBER 10, 2021
The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success
Landing Pages for Industrial Lead Generation
Industrial Marketing Today
JULY 20, 2021
The importance of landing pages for industrial lead generation cannot be overstated. That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social.
20 Examples of Best Email Marketing Campaigns
SendX
AUGUST 31, 2021
As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business.
5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.
E-Commerce for Manufacturers and Distributors—What You Need to Know
Industrial Marketing Today
SEPTEMBER 15, 2021
Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed.
How to Grow Your Business with Voice of the Customer
SendX
JULY 1, 2021
Imagine you’re a consumer on the hunt for a new pair of sneakers. You’ve done some Google searching and scrolled through your favorite brands on Instagram. You’ve even added an item to your cart on a handful of websites, but haven’t yet pulled the trigger.
5 useful sources for capturing voice of the customer (VoC) data
Tomorrow People
NOVEMBER 25, 2021
The most valuable sources of VoC data for B2B marketers. Voice of the customer data represents the opinions, desires, demands and motivations of your target customers.
Email Marketing Do’s and Don’ts to Drive Growth in 2022
SendX
NOVEMBER 12, 2021
Email marketing remains one of the most effective tools to build your brand awareness. It’s the bread and butter of any serious marketing campaign. And yet, most business owners and marketing teams find it hard to keep up with the ever-changing email marketing landscape
A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.
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