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B2B Marketers: Meet CTV Advertising
The CSI Group
MARCH 15, 2021
What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not alway been possible – on TV? B2B Advertising
The CSI Group
B2B Programmatic Advertising: The New Driver of Success
The CSI Group
APRIL 16, 2021
B2B Advertising
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How To Get Started With Video for Demand Generation (VIDEO)
The CSI Group
SEPTEMBER 2, 2020
B2B Video
New Tech: B2B & ABM Programmatic Targeting with Bombora
The CSI Group
JULY 9, 2020
For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns. B2B Advertising Data
11 Email Deliverability Strategies to Reach the Inbox
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
4 Tips for Creating Retargeting Ads That Customers Can’t Ignore
The CSI Group
MAY 7, 2019
Did you know that the average person spends up to 6.5 hours of their day online? B2B Advertising Digital
How to Create a Data-Driven Video Strategy that Makes an Impact
The CSI Group
JANUARY 24, 2019
Customer data is abundant these days. Some even say it’s over abundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy. In a way, brands no longer have an excuse to not use it. B2B Video Strategy Data
(VIDEO) 5 Types of Branded Video Content Every Brand Should Create
The CSI Group
NOVEMBER 18, 2019
Video marketing is not a trend — it's a must-have for any brand that is trying to reach consumers on a more personal level. In fact, 52% of marketers say that video has given them the best ROI out of all the types of content they've produced. B2B Video
The Power of Social Proof for Brands
The CSI Group
MARCH 5, 2019
These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. One of the most effective means of nurturing new business—not to mention a sense of loyalty and trust—is through social proof. B2B Branded Content Strategy
Developing Your Training Content So That It Actually Moves the Needle
Speaker: Bryan Naas, VP of Sales Productivity at Braze
Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.
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Can You Balance Data and Creativity to Create Better Campaigns?
The CSI Group
FEBRUARY 25, 2019
In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing. Many creatives worry that the increasing reliance on data will kill the freedom to take risks and try out some of their more outside-the-box ideas. Advocates of data-based marketing argue that marketing dollars shouldn't be wasted on potential crash-and-fail ideas that aren't guaranteed to hit their target audiences. B2B Creative Strategy Data
So, You Created a Video Case Study—Now What?
The CSI Group
OCTOBER 4, 2018
The road to great branded content is paved with good intentions, but let’s be honest. In the scramble to keep up with the competition, prove ROI to leadership, and increase content output speed, it’s easy for marketers to get ahead of themselves by creating content without a clue as to how they’re going to actually promote it. B2B Video Strategy
The Case for Video Case Studies
The CSI Group
SEPTEMBER 28, 2018
Our attention spans are shrinking. No, seriously. We’ve all gotten really bad at staying focused. Even as you’re reading this, your mind is probably inclined to wander. There are ads and Black Mirror episodes and emails and animal Instagrams just dying to snatch your attention away—and you clicked into this post willingly. So imagine, then, what it’s like for your customers debating if they should pull the trigger on your product or service. B2B Video Branded Content
5 B2B Video Marketing Strategies You Can Execute In Your Next Campaign
The CSI Group
SEPTEMBER 5, 2018
Just about everyone knows that video is the new darling of the marketing world. In fact, many marketers—even those in the B2B space—have gotten their video marketing strategy down to a science. B2B Video
The Best Sales Forecasting Models for Weathering Your Goals
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Why B2B Brand Awareness is Critical (and How To Build It)
The CSI Group
AUGUST 30, 2018
Marketing campaigns can be used to accomplish a countless number of goals. While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important to remember that these actions are often the result of weeks, if not months of research and deliberation on the c ustomer’s part (AKA the buyer’s journey). B2B Strategy
Video for Demand Generation (INFOGRAPHIC)
The CSI Group
AUGUST 31, 2020
Video has become an integral part of our everyday digital language. Even in the B2B space, people often turn to video for information, whether it be to learn something new, help them solve a problem, or learn more about products and services. B2B Video
Virtual Trade Show Checklist (INFOGRAPHIC)
The CSI Group
JULY 6, 2020
The canceling or postponement of in-person events like conferences and trade shows has left a huge dent in many companies' sales numbers. And it may continue to do so even as things begin to open back up, since it's likely these events will see diminished attendance for the foreseeable future.
7 Key Stats That Point to the Future of Marketing
Marketing Insider Group
JULY 21, 2020
I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).
The Revenue Leader's Guide to Prospecting
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
3 FAQs About Manufacturing Content Marketing
Industrial Marketing Today
JUNE 15, 2021
I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my.
Industrial Customer Journey and the Digital Experience
Industrial Marketing Today
MAY 17, 2021
Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them.
What is Personal Branding? Everything You Need to Know
Marketing Insider Group
MAY 13, 2021
Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding?
Using CAD and BIM Files in Manufacturing Content Marketing
Industrial Marketing Today
MARCH 29, 2021
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for.
5 Key Elements for Building a Successful Data-Driven Product
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When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Why Retrofitting Industrial Website Redesigns Usually Don’t Work
Industrial Marketing Today
APRIL 23, 2021
Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. They require careful planning and input from many stakeholders for them to succeed. I’m talking about redesigns that.
10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals
Marketing Insider Group
MAY 11, 2021
Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly.
Create B2B Content Your Audience Actually Wants to Read
Marketing Insider Group
APRIL 21, 2021
Content creation is the cornerstone of a successful inbound marketing strategy.
How to Grow Your Audience with Video Content Marketing
Marketing Insider Group
JUNE 14, 2021
As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.
Your New Schematic for Next-Level Sales Coaching & Enablement
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
B2B Marketers Struggle With Measuring Content Marketing
Marketing Insider Group
MAY 12, 2021
Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one!
6 Digital Marketing Strategies To Set Your Small Business Up For Success
SendX
JUNE 9, 2021
Until a decade ago, big used to matter. Homes. Businesses. The world had a natural affiliation towards everything bigger. Even bigger enterprises were considered to being worthy of calling legitimate businesses. A bigger enterprise meant value was created at scale.
How to Start a Content Marketing Plan in 7 Easy Steps
Marketing Insider Group
MAY 17, 2021
Intentions will only get you so far in life. That’s why we’re planners. We know that to achieve something, you must build a path. That same logic applies to content marketing. If you do it inconsistently or without purpose, you won’t generate the ROI (return on investment) you expect.
How to Boost Employee Content Marketing and Leverage It
Marketing Insider Group
MAY 18, 2021
Looking for an effective way to humanize your brand, engage your audience, and connect with customers? Employee content marketing just might be the missing link to meet all these demands – and many more. People buy from people – not brand names and logos.
B2B Pocket Playbook: End-to-End Guide to Sales Enablement
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Is Content Marketing Right for My Industry?
Marketing Insider Group
MAY 10, 2021
Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.
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