The CSI Group

B2B Marketers: Meet CTV Advertising

The CSI Group

What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not alway been possible – on TV? B2B Advertising

B2B Programmatic Advertising: The New Driver of Success

The CSI Group

B2B Advertising

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How To Get Started With Video for Demand Generation (VIDEO)

The CSI Group

B2B Video

New Tech: B2B & ABM Programmatic Targeting with Bombora

The CSI Group

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns. B2B Advertising Data

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

5 Types of B2B Sales Enablement Content You Should Be Creating

The CSI Group

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4 Tips for Creating Retargeting Ads That Customers Can’t Ignore

The CSI Group

Did you know that the average person spends up to 6.5 hours of their day online? B2B Advertising Digital

How to Create a Data-Driven Video Strategy that Makes an Impact

The CSI Group

Customer data is abundant these days. Some even say it’s over abundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy. In a way, brands no longer have an excuse to not use it. B2B Video Strategy Data

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(VIDEO) 5 Types of Branded Video Content Every Brand Should Create

The CSI Group

Video marketing is not a trend — it's a must-have for any brand that is trying to reach consumers on a more personal level. In fact, 52% of marketers say that video has given them the best ROI out of all the types of content they've produced. B2B Video

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The Power of Social Proof for Brands

The CSI Group

These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. One of the most effective means of nurturing new business—not to mention a sense of loyalty and trust—is through social proof. B2B Branded Content Strategy

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Can You Balance Data and Creativity to Create Better Campaigns?

The CSI Group

In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing. Many creatives worry that the increasing reliance on data will kill the freedom to take risks and try out some of their more outside-the-box ideas. Advocates of data-based marketing argue that marketing dollars shouldn't be wasted on potential crash-and-fail ideas that aren't guaranteed to hit their target audiences. B2B Creative Strategy Data

So, You Created a Video Case Study—Now What?

The CSI Group

The road to great branded content is paved with good intentions, but let’s be honest. In the scramble to keep up with the competition, prove ROI to leadership, and increase content output speed, it’s easy for marketers to get ahead of themselves by creating content without a clue as to how they’re going to actually promote it. B2B Video Strategy

The Case for Video Case Studies

The CSI Group

Our attention spans are shrinking. No, seriously. We’ve all gotten really bad at staying focused. Even as you’re reading this, your mind is probably inclined to wander. There are ads and Black Mirror episodes and emails and animal Instagrams just dying to snatch your attention away—and you clicked into this post willingly. So imagine, then, what it’s like for your customers debating if they should pull the trigger on your product or service. B2B Video Branded Content

5 B2B Video Marketing Strategies You Can Execute In Your Next Campaign

The CSI Group

Just about everyone knows that video is the new darling of the marketing world. In fact, many marketers—even those in the B2B space—have gotten their video marketing strategy down to a science. B2B Video

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It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

Why B2B Brand Awareness is Critical (and How To Build It)

The CSI Group

Marketing campaigns can be used to accomplish a countless number of goals. While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important to remember that these actions are often the result of weeks, if not months of research and deliberation on the c ustomer’s part (AKA the buyer’s journey). B2B Strategy

Video for Demand Generation (INFOGRAPHIC)

The CSI Group

Video has become an integral part of our everyday digital language. Even in the B2B space, people often turn to video for information, whether it be to learn something new, help them solve a problem, or learn more about products and services. B2B Video

Virtual Trade Show Checklist (INFOGRAPHIC)

The CSI Group

The canceling or postponement of in-person events like conferences and trade shows has left a huge dent in many companies' sales numbers. And it may continue to do so even as things begin to open back up, since it's likely these events will see diminished attendance for the foreseeable future.

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Industrial Marketing Today

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

E-Commerce for Manufacturers and Distributors—What You Need to Know

Industrial Marketing Today

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed.

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Landing Pages for Industrial Lead Generation

Industrial Marketing Today

The importance of landing pages for industrial lead generation cannot be overstated. That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social.

Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year.

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How to Grow Your Business with Voice of the Customer

SendX

Imagine you’re a consumer on the hunt for a new pair of sneakers. You’ve done some Google searching and scrolled through your favorite brands on Instagram. You’ve even added an item to your cart on a handful of websites, but haven’t yet pulled the trigger.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

6 Digital Marketing Strategies To Set Your Small Business Up For Success

SendX

Until a decade ago, big used to matter. Homes. Businesses. The world had a natural affiliation towards everything bigger. Even bigger enterprises were considered to being worthy of calling legitimate businesses. A bigger enterprise meant value was created at scale.

4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign.

Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for.

5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new.

10 Podcasts That Will Foster Innovation and Growth in Marketers

Marketing Insider Group

Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Or whose leadership skills seem to have lost their edge?

How to Set Business and Marketing Goals Amidst Uncertainty

Marketing Insider Group

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!)

Why Retrofitting Industrial Website Redesigns Usually Don’t Work

Industrial Marketing Today

Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. They require careful planning and input from many stakeholders for them to succeed. I’m talking about redesigns that.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

On-Line Events on Twitter: Long-Live the Tweetchat

Marketing Insider Group

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic.