The CSI Group

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How to Humanize Your B2B Brand with Branded Content

The CSI Group

The ground shifts beneath marketers’ feet every few months, it seems. It’s hard not to feel like you’re constantly struggling to keep up. Learning a new discipline or technology takes time, and by the time you accomplish that, the next Big Thing has already supplanted it.

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New Tech: B2B & ABM Programmatic Targeting with Bombora

The CSI Group

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns.

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Video for Demand Generation (INFOGRAPHIC)

The CSI Group

Video has become an integral part of our everyday digital language. Even in the B2B space, people often turn to video for information, whether it be to learn something new, help them solve a problem, or learn more about products and services.

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How To Get Started With Video for Demand Generation (VIDEO)

The CSI Group

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Virtual Trade Show Checklist

The CSI Group

The canceling or postponement of in-person events like conferences and trade shows left a huge dent in many companies' sales numbers in 2020. And it may continue to do so even as things open back up in the coming year, since it's likely these events will see diminished attendance for the foreseeable future.

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B2B Marketers: Meet CTV Advertising

The CSI Group

What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not always been possible – on TV?

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B2B Programmatic Advertising: The New Driver of Success

The CSI Group