The CSI Group

SEPTEMBER 22, 2021

Now is an ideal time to consider targeting new markets through which you can grow your business and access new opportunities, but before selling yourself to new types of customers, you need to ensure you’re well positioned to meet the needs and challenges of your identified prospects.

Positioning 52

Positioning Marketing Brand Identity Branding 52

The CSI Group

OCTOBER 29, 2021

Marketing campaigns can be used to accomplish a countless number of goals. While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important to remember that these actions are often the result of weeks, if not months of research and deliberation on the customer’s part (AKA the buyer’s journey).

B2B 52

B2B B2B Sales B2B Marketing Brand Identity 52

The CSI Group

NOVEMBER 30, 2021

These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. Individuals, especially in key decision making roles within large businesses, are inundated with constant messaging from dozens of brands every day. To stand out, you need to make a strong, lasting impression quickly, and one of the most effective ways of doing so is through social proof.

Branding 52

Branding Brand Identity Social Marketing Impressions 52

The CSI Group

SEPTEMBER 22, 2021

Now is an ideal time to consider targeting new markets through which you can grow your business and access new opportunities, but before selling yourself to new types of customers, you need to ensure you’re well positioned to meet the needs and challenges of your identified prospects.

Positioning 52

Positioning Marketing Brand Identity Branding 52

The CSI Group

APRIL 16, 2021

Advertisements 78

Advertisements Advertising B2B 78

The CSI Group

MARCH 15, 2021

What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not alway been possible – on TV?

B2B 105

B2B Advertisements Advertising B2B Marketing 105

The CSI Group

SEPTEMBER 2, 2020

Demand Generation 52

Demand Generation Video Marketing Demand Generation 52

The CSI Group

AUGUST 31, 2020

Video has become an integral part of our everyday digital language. Even in the B2B space, people often turn to video for information, whether it be to learn something new, help them solve a problem, or learn more about products and services.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Video Marketing Demand 52

The CSI Group

JULY 9, 2020

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns.

Bombora 52

Bombora B2B Account Based Marketing ABM 52

The CSI Group

JULY 6, 2020

The canceling or postponement of in-person events like conferences and trade shows has left a huge dent in many companies' sales numbers. And it may continue to do so even as things begin to open back up, since it's likely these events will see diminished attendance for the foreseeable future.

Trade Show 52

Trade Show Conference Personalization Companies 52

The CSI Group

NOVEMBER 18, 2019

Video marketing is not a trend — it's a must-have for any brand that is trying to reach consumers on a more personal level. In fact, 52% of marketers say that video has given them the best ROI out of all the types of content they've produced.

Video Marketing 40

Video Marketing Branding Brand Identity Content 40

The CSI Group

AUGUST 30, 2018

Marketing campaigns can be used to accomplish a countless number of goals. While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important to remember that these actions are often the result of weeks, if not months of research and deliberation on the c ustomer’s part (AKA the buyer’s journey).

B2B 40

B2B B2B Sales B2B Marketing Branding 40

The CSI Group

SEPTEMBER 5, 2018

Just about everyone knows that video is the new darling of the marketing world. In fact, many marketers—even those in the B2B space—have gotten their video marketing strategy down to a science.

B2B Marketing 40

B2B Marketing Marketing Strategy Marketing & Strategy B2B 40

The CSI Group

SEPTEMBER 28, 2018

Our attention spans are shrinking. No, seriously. We’ve all gotten really bad at staying focused. Even as you’re reading this, your mind is probably inclined to wander. There are ads and Black Mirror episodes and emails and animal Instagrams just dying to snatch your attention away—and you clicked into this post willingly. So imagine, then, what it’s like for your customers debating if they should pull the trigger on your product or service.

Case Studies 40

Case Studies Case Study Video Marketing Studies 40

The CSI Group

OCTOBER 4, 2018

The road to great branded content is paved with good intentions, but let’s be honest. In the scramble to keep up with the competition, prove ROI to leadership, and increase content output speed, it’s easy for marketers to get ahead of themselves by creating content without a clue as to how they’re going to actually promote it.

Case Study 40

Case Study Case Studies Video Marketing Studies 40

The CSI Group

JANUARY 24, 2019

Customer data is abundant these days. Some even say it’s over abundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy. In a way, brands no longer have an excuse to not use it.

Marketing & Strategy 53

Marketing & Strategy Video Marketing Marketing Strategy Branding 53

The CSI Group

FEBRUARY 25, 2019

In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing. Many creatives worry that the increasing reliance on data will kill the freedom to take risks and try out some of their more outside-the-box ideas. Advocates of data-based marketing argue that marketing dollars shouldn't be wasted on potential crash-and-fail ideas that aren't guaranteed to hit their target audiences.

Creativity 40

Creativity Campaigns Marketing & Strategy Marketing 40

The CSI Group

MARCH 5, 2019

These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. One of the most effective means of nurturing new business—not to mention a sense of loyalty and trust—is through social proof.

Branding 45

Branding Brand Identity Trust Marketing Loyalty 45

The CSI Group

MAY 7, 2019

Did you know that the average person spends up to 6.5 hours of their day online?

Ads 58

Ads Tips Spending Personalization 58

The CSI Group

MAY 16, 2019

B2B Sales 74

B2B Sales B2B Content 74

The CSI Group

AUGUST 2, 2019

Brand Identity 61

Brand Identity Branding B2B Content 61