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B2B Marketers: Meet CTV Advertising
The CSI Group
MARCH 15, 2021
What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not alway been possible – on TV? B2B Advertising
The CSI Group
B2B Programmatic Advertising: The New Driver of Success
The CSI Group
APRIL 16, 2021
B2B Advertising
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The Power of Social Proof for Brands
The CSI Group
NOVEMBER 30, 2021
These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. Individuals, especially in key decision making roles within large businesses, are inundated with constant messaging from dozens of brands every day.
Why B2B Brand Awareness is Critical (and How To Build It)
The CSI Group
OCTOBER 29, 2021
Marketing campaigns can be used to accomplish a countless number of goals.
Omnichannel is Multichannel 2.0
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Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!
Positioning Your Brand for Success Targeting New Markets
The CSI Group
SEPTEMBER 22, 2021
Now is an ideal time to consider targeting new markets through which you can grow your business and access new opportunities, but before selling yourself to new types of customers, you need to ensure you’re well positioned to meet the needs and challenges of your identified prospects.
B2B Programmatic Advertising: The New Driver of Success
The CSI Group
APRIL 16, 2021
B2B Advertising
B2B Marketers: Meet CTV Advertising
The CSI Group
MARCH 15, 2021
What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not always been possible – on TV? B2B Advertising
Virtual Trade Show Checklist
The CSI Group
DECEMBER 8, 2020
The canceling or postponement of in-person events like conferences and trade shows left a huge dent in many companies' sales numbers in 2020.
How To Get Started With Video for Demand Generation (VIDEO)
The CSI Group
SEPTEMBER 2, 2020
B2B Video
Put Your Data to Work: The Complete Playbook
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Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.
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How To Get Started With Video for Demand Generation (VIDEO)
The CSI Group
SEPTEMBER 2, 2020
B2B Video
New Tech: B2B & ABM Programmatic Targeting with Bombora
The CSI Group
JULY 9, 2020
For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns. B2B Advertising Data
New Tech: B2B & ABM Programmatic Targeting with Bombora
The CSI Group
JULY 9, 2020
For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns. B2B Advertising Data
The Retailer’s Guide to Marketing Data
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Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.
How to Humanize Your B2B Brand with Branded Content
The CSI Group
AUGUST 2, 2019
The ground shifts beneath marketers’ feet every few months, it seems. It’s hard not to feel like you’re constantly struggling to keep up. Learning a new discipline or technology takes time, and by the time you accomplish that, the next Big Thing has already supplanted it. B2B Branded Content
4 Tips for Creating Retargeting Ads That Customers Can’t Ignore
The CSI Group
MAY 7, 2019
Did you know that the average person spends up to 6.5 hours of their day online? B2B Advertising Digital
How to Create a Data-Driven Video Strategy that Makes an Impact
The CSI Group
JANUARY 24, 2019
Customer data is abundant these days. Some even say it’s over abundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy. In a way, brands no longer have an excuse to not use it. B2B Video Strategy Data
11 Email Deliverability Strategies to Reach the Inbox
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
(VIDEO) 5 Types of Branded Video Content Every Brand Should Create
The CSI Group
NOVEMBER 18, 2019
Video marketing is not a trend — it's a must-have for any brand that is trying to reach consumers on a more personal level. In fact, 52% of marketers say that video has given them the best ROI out of all the types of content they've produced. B2B Video
The Power of Social Proof for Brands
The CSI Group
MARCH 5, 2019
These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. One of the most effective means of nurturing new business—not to mention a sense of loyalty and trust—is through social proof. B2B Branded Content Strategy
Can You Balance Data and Creativity to Create Better Campaigns?
The CSI Group
FEBRUARY 25, 2019
In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing. Many creatives worry that the increasing reliance on data will kill the freedom to take risks and try out some of their more outside-the-box ideas. Advocates of data-based marketing argue that marketing dollars shouldn't be wasted on potential crash-and-fail ideas that aren't guaranteed to hit their target audiences. B2B Creative Strategy Data
So, You Created a Video Case Study—Now What?
The CSI Group
OCTOBER 4, 2018
The road to great branded content is paved with good intentions, but let’s be honest. In the scramble to keep up with the competition, prove ROI to leadership, and increase content output speed, it’s easy for marketers to get ahead of themselves by creating content without a clue as to how they’re going to actually promote it. B2B Video Strategy
5 Key Elements for Building a Successful Data-Driven Product
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When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
The Case for Video Case Studies
The CSI Group
SEPTEMBER 28, 2018
Our attention spans are shrinking. No, seriously. We’ve all gotten really bad at staying focused. Even as you’re reading this, your mind is probably inclined to wander. There are ads and Black Mirror episodes and emails and animal Instagrams just dying to snatch your attention away—and you clicked into this post willingly. So imagine, then, what it’s like for your customers debating if they should pull the trigger on your product or service. B2B Video Branded Content
5 B2B Video Marketing Strategies You Can Execute In Your Next Campaign
The CSI Group
SEPTEMBER 5, 2018
Just about everyone knows that video is the new darling of the marketing world. In fact, many marketers—even those in the B2B space—have gotten their video marketing strategy down to a science. B2B Video
Why B2B Brand Awareness is Critical (and How To Build It)
The CSI Group
AUGUST 30, 2018
Marketing campaigns can be used to accomplish a countless number of goals. While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important to remember that these actions are often the result of weeks, if not months of research and deliberation on the c ustomer’s part (AKA the buyer’s journey). B2B Strategy
Video for Demand Generation (INFOGRAPHIC)
The CSI Group
AUGUST 31, 2020
Video has become an integral part of our everyday digital language. Even in the B2B space, people often turn to video for information, whether it be to learn something new, help them solve a problem, or learn more about products and services. B2B Video
The 5 Stages of Account-Based Marketing — and How to Win Them All
Advertiser: ZoomInfo
Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.
Video for Demand Generation (INFOGRAPHIC)
The CSI Group
AUGUST 31, 2020
Video has become an integral part of our everyday digital language. Even in the B2B space, people often turn to video for information, whether it be to learn something new, help them solve a problem, or learn more about products and services. B2B Video
Virtual Trade Show Checklist (INFOGRAPHIC)
The CSI Group
JULY 6, 2020
The canceling or postponement of in-person events like conferences and trade shows has left a huge dent in many companies' sales numbers. And it may continue to do so even as things begin to open back up, since it's likely these events will see diminished attendance for the foreseeable future.
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