Social media ROI sucks! (Or, you can prove anything if you send out a survey)
MARCH 6, 2014
LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? Some of it is branding, such as blogging and YouTube. By Christopher Hosford, editor-in-chief, HosfordGroup LLC.
Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
MARCH 13, 2014
The interviews are available on our blog and YouTube channel. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. Their comments will surprise and enlighten you. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. Nick Stein, Vision Critical, Youth Meets Experience in Sales Force.
Is Anyone Leading Lead Management?
JUNE 15, 2016
Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. Sales lead management is a tough subject to truly get your arms around.
10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015
JULY 17, 2013
YouTube: youtube.com/user/josianefeigon. Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. To read an excerpt from her latest book, Smart Sales Manager , click here. To listen to a webinar on this topic, click here. Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations.
B2B Lead Generation: The Best of PowerViews
OCTOBER 2, 2012
Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel.
Is It Really B2B, Or Something Different All Together?
JANUARY 24, 2012
Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Manufacturing firms don't watch YouTube! Because it's true: Manufacturing firms don't watch YouTube. Jason Falls is an author, speaker and CEO of Social Media Explorer.
4 Trends Shaping B2B Marketing in 2011
FEBRUARY 2, 2011
Similarly, social media fans love to pore over their own endlessly fascinating (but ultimately meaningless) stats: number of fans or friends or followers, number of retweets, number of views on YouTube, comparative social clout, and on and on; meanwhile, all the C-suite really counts is sales.
PipeLiner CRM #SalesChats Webinar on Prospecting
OCTOBER 4, 2016
I don’t want to spoil the 30-minute YouTube video (it is packed full of great information and advice), but I will provide an overview of my responses and then hope you will watch the video for a deeper dive: Stage of Buying Process.
PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps
SEPTEMBER 6, 2012
Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet. My guest today is Jill Konrath.
PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
MAY 2, 2012
Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews.
Why Engagement Will Not Generate Leads (and what to do about it)
MAY 8, 2012
For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. Produce engaging content.
How to Make Social Sell: From Thought Leader to Thought Provoker
FEBRUARY 16, 2012
I learned how investment and property management firm, Jones Lang LaSalle is generating tangible leads on seven-figure commercial real estate deals using YouTube. Do your YouTube videos or white papers reveal hidden opportunity? Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. He blogs at www.offthehookblog.com and can be reached at email@example.com.
Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.
Google integrating G+ Pages and YouTube Channels
MAY 13, 2014
It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). The post Google integrating G+ Pages and YouTube Channels appeared first on Biznology.
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.
YouTube Views Don’t Matter – Here Are 5 Metrics That Do
SEPTEMBER 7, 2016
“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Trying to get ranked higher on YouTube by getting more views.
Three YouTube stars share their intimate personal branding lessons
grow - Practical Marketing Solutions
MARCH 23, 2015
I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. Being imperfect is normal on YouTube.”.
The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. Same goes for YouTube videos.
4 Ways to Improve Your YouTube Channel
MARCH 16, 2015
Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. Your YouTube page is a representation of your business.
How a small family business pulled off one of the greatest successes in YouTube history
grow - Practical Marketing Solutions
FEBRUARY 10, 2014
This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.
How To Make the Most of the YouTube Content Marketing Customer Journey
AUGUST 18, 2016
We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. But when we’re in project mode, whether for business (B2B purchases) or personal (B2C purchases), we’re using YouTube in a fundamentally different way.
4 Marketing Lessons from YouTube Giants
Modern B2B Marketing
JANUARY 29, 2016
Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? What other marketing lessons have your favorite YouTube stars brought to light?
4 tips to improve your YouTube channel
FEBRUARY 13, 2017
If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.
Infographic: How to Build the Perfect YouTube Channel
JULY 6, 2016
If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. Then get ready to build the perfect YouTube channel.
YouTube Analytics Decoded
EMagine B2B Blog
NOVEMBER 5, 2014
What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. ROI from YouTube is most often indirect. YouTube
Is YouTube Replacing the Printed Manual? [CHART]
NOVEMBER 12, 2012
The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube. In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month.
Social media never forgets. How YouTube killed the circus
grow - Practical Marketing Solutions
APRIL 13, 2017
But the core reason behind the decline seems to be … elephants, and YouTube. The circus had survived two world wars, television, and an economic recession, but it couldn’t survive YouTube? By Mark Schaefer.
YouTube - Education Today and Tomorrow
Buzz Marketing for Technology
SEPTEMBER 15, 2008
Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube On Your Site. YouTube Handbook. © 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels.
Video Marketing How-To: YouTube vs. Your Website
AUGUST 11, 2016
This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website.
YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity
APRIL 13, 2017
May 2nd marks a big day for YouTube. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. YouTube announced the change in a blog post , and was quick to point out their reasoning for this big move.
Video Content: Facebook VS. YouTube in the Ring
JULY 1, 2015
Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in. YouTube. for YouTube.
Why Can’t YouTube Do Drama?
JULY 14, 2016
There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. Can you name a YouTube Red original?) The absence of those stories doesn’t mean YouTube is any less valuable than film or television.
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. 17 Hidden YouTube Features, Tips & Hacks You'll Want to Know About.
How to Gain More Subscribers on YouTube
NOVEMBER 21, 2014
Have you created and posted videos on YouTube only to realize they’re not garnering the engagement you’d hoped for? To be successful on YouTube, you need to build an engaged subscriber base.
The Do’s and Don’ts of YouTube Marketing
Modern B2B Marketing
OCTOBER 20, 2014
Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,