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How to Boost Your Sales Funnel at Every Stage, from Top to Bottom 

Outbrain

Case in point: Together with agency Segmenta Communications, Bosch created and ran an Outbrain campaign to increase brand awareness for their innovative devices. The combination of great creative assets and placements on Outbrain’s premium network helped them achieve their top-of-funnel awareness goals. The results?

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Content Marketing Isn’t a Marathon—It’s a Relay Race

Contently

Then establish clear KPIs that track both how you’re building the relationship (return visits, time spent with content, shares, newsletter signups) and the actions they take once you’ve earned their trust (visiting product pages, requesting demos, talking to sales). You change the playbook and change the players.”

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Content Marketing Isn’t a Marathon—It’s a Relay Race

Contently

Then establish clear KPIs that track both how you’re building the relationship (return visits, time spent with content, shares, newsletter signups) and the actions they take once you’ve earned their trust (visiting product pages, requesting demos, talking to sales). You change the playbook and change the players.”

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Reddit, Snapchat, and platforms like Outbrain all provide platforms to reach your audience. Serve messaging that encourages a purchase, demo, or consultation. If you’re promoting a product, try testing static images versus carousels. Try placing them in the ad copy, as well as the headline. And it doesn’t stop at Twitter.

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The Apology Email Formula: Tips & Templates for Every Situation

Vision6

” “[OOPS] Let’s try this again.” In this example, Outbrain apologised to users for a server issue that led to disrupted service and provided a direct line to support, demonstrating their commitment to resolving the issue and assisting affected users. Example: “Whoops, Let’s make it up to you.”

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How to Write Persuasive Ad Copy that Converts

Outbrain

But it won’t stop you from trying! Flesh out those personas with every detail you can, and try to get inside their minds. As well as researching your audience, it’s important to research the network you are advertising on, such as Facebook Ads, Google Ads, or a native advertising platform like Outbrain. What is Ad Copy?

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How to Make the Most of Your Thank You Page

Outbrain

In fact, the moment after your lead has converted is the perfect time to try and engage with them even further. Check out a thank you page we use here at Outbrain. In this example, the user can choose to see a demo or read some case studies. Don’t let this potential moment to deepen their engagement slip by.