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Instagram shopping: how to set up a store that attracts more customers

Sprout Social

How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. But times have changed.

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Conversational marketing: What it means for your social media strategy

Sprout Social

Relying on one-way communication channels like lead capture forms won’t cut it. Relying on one-way communication channels like lead capture forms won’t cut it. For example, a strong conversational marketing plan might seamlessly connect a concerned customer in your live video chat to their designated sales rep.

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Diversity, Digital Experiences and Data Security – August in Review

Champion Communications

Topping the news agenda this month were the long-term impacts of the pandemic on business innovation, and the lessons to be learnt and implemented in order to drive growth. A Seamless Online Shopping Experience . The online shopping experience is a powerful tool in building customer loyalty – if done right. Go Instore .

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4 Last-Minute Easter Marketing Campaign Ideas During the COVID-19 Pandemic

Martech Advisor

adults planned to celebrate Easter with an average spend of $151 on clothes, candy, cards and flowers. adults plan on finding ways to celebrate Easter this year! adults plan on finding ways to celebrate Easter this year! According to the National Retail Federation (NRF) , in 2019, 8 in 10 U.S.

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Live commerce tips for brands to successfully sell in China

SmartBrief - Marketing

As more US and global brands turn to livestream marketing, they need to carefully plan their strategy for the China market because missteps can be costly and embarrassing, as one global luxury brand recently learned. China is the leading ecommerce and livestream market in the world.

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Live commerce tips for brands to successfully sell in China

SmartBrief - Marketing

As more US and global brands turn to livestream marketing, they need to carefully plan their strategy for the China market because missteps can be costly and embarrassing, as one global luxury brand recently learned. China is the leading ecommerce and livestream market in the world.

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The Ultimate Guide to Successfully Livestreaming From Home

Hubspot

This post is written by Kerry Shearer, "The Livestream Expert". Kerry is a conference speaker, workshop presenter, online course creator and smartphone video trainer based in Sacramento, California. In 2020, the way we work, shop and entertain ourselves has been completely up-ended. Benefits of Livestreaming.