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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Let’s go!

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Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. Didn’t make the live webinar? In the live webinar, we addressed two big changes that will impact marketing: Apple Mail Privacy Protection and the end of third-party cookies.

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How to Increase Your Mobile Conversion Rate (11 Proven Methods)

Optinmonster

Attending a webinar. Use Mobile Marketing Best Practices. That’s because OptinMonster allows you to select mobile-optimized campaign designs during the creation stage: We also offer more targeting rules and triggers to engage your mobile audience and make sure you’re not leaving any conversions on the table.

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How to Use Integrations to Get the Most Out of SharpSpring

Sharpspring

Marketing Automation platforms can be thought of as hubs of multiple technologies that were previously siloed. These services will usually provide app-specific functionalities that can be set up as triggers or actions to allow communication between applications. Zapier Webhooks and SharpSpring PostBacks; A perfect pairing!

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10 Email Marketing Trend Predictions from the Experts

Litmus

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

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Product News

Delivra

Supercharge your SMS strategy with increased personalization . Not sure how to get SMS subscriber information into Delivra? Learn more about SMS . A one-stop-shop for all things email marketing. This is your one-stop-shop for all things email marketing and automation. SMS Improvements. Learn more.

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The Ultimate Guide to Direct Response Marketing

QuanticMind

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. What is Direct Response Marketing?