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How To Avoid Being An Unknown Subject Matter Expert On Social Media

Marketing Insider Group

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? You are not relevant in a space until other influencers validate you – with interviews, lists, social sharing, blog post mentions, keynote speeches, etc. Do you have another SME tip to add to this list? Well, yes and no.

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Content Interviews: A Feather in the Content Marketer’s Cap

KoMarketing Associates

To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews). Final Thoughts.

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Study Confirms Moz Has the Largest Link Data Set

Moz

For this study, Eric Enge , Principal at Perficient, Search Engine Land author , and well-known SEO SME, led the investigation. Perficient also performed manual checks to validate results. This award winning firm regularly publishes insightful studies , focused on SEO trends and topics.

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B2B Marketers Go for a Win with Customer Retention

Marketing Interactions

As validation for expending the effort to improve customer experience, this same report finds B2B marketers who reported delivering the best CX are nearly 2X more likely to have seen a moderate or significant increase in revenue last year than all others (56% vs. 29%). You can do this successfully on-site or virtually.

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The Strategic Value of Structured Data Implementation on SME Websites

Moz

Valid schema markup in Search Console. First, take a look at Search Console’s Rich Results Report to review pages at scale and identify which content is being read as Valid, Valid with Errors or Error. Valid: If your markup is ‘Valid’, then it is being crawled and indexed correctly.

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Easy Ways to Optimize the Adobe Connect Poll Pod

MeetingOne on Webinars

Say you are a listening to an SME lecture. The opportunity to be open validates audience interactions, and you should take advantage of this polling option. That means you can hold chats or track engagement without attendees knowing. Example of a poll being created in the Presenter-Only Area. Optimize for the Presentation.

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How social listening can be a B2B content marketing goldmine

Martech

When listening to respond is OK While social listening on a macro level can help fill the gaps in your content mix, I find there’s still a massive opportunity on the micro level — actively engaging with individuals from both the SME and company profiles. It involved: Taking the list of attendees.