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3 Data-backed Ways To Deepen Employee Engagement

Salesforce Marketing Cloud

Workers across the board are leaving because they’re fed up with working conditions, concerned for their health, and feeling undervalued. How can small and midsize businesses (SMB) deepen employee engagement to slow the turnover? 44% of SMB owners/leaders now believe their employees expect to work remotely. Another plus?

SMB 52
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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

However, our own Salesforce surveys show clearly that consumers are willing to share data comfortably as long as certain conditions are met. In this primer, learn what GDPR, CCPA, and other laws might mean for your SMB. Explain the benefits of sharing first-person data in concrete, positive terms. What are they? Transparency.

Privacy 95
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Can you do top-of-funnel marketing automation without CRM?

Biznology

Fortunately for SMB marketers, CRM is becoming main stream. But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning. They support email campaigning with conditional workflows. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software.

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9 Tools for Better Market Research

BenchmarkONE

SurveyMonkey has been around since the nineties, and it’s used by businesses from enterprise to SMB. What we like: This tool is free, and you can have your groups open as long as you’d like — which can be great for getting long-term, deep feedback about a product or service. Image courtesy of SurveyMonkey. #2: 2: SurveyMonkey.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

I’ve had this conversation many times with CFOs, and I think the long term value of companies, the valuations, profitability in the long term, is far more dependent on creating and sustaining a remarkable customer experience and making your customers promoters of your brand, than the new logos that you pick up along the way.

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B2B Marketers Should Stop A/B Testing in 2018

FunnelEnvy

Unfortunately, they were not able to find any evidence that these experiments had generated long-term pipeline or revenue impact. – Ensuring that you are generating long-term and meaningful business impact from experimentation requires more than just the ability to build and start tests. It takes a long time to get results.

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How to Optimize your Google Adwords Campaign for Lead Gen Success (Webinar Recording and FAQ)

LeadSquared

You can but make sure it does not violate any terms and conditions by Google. If you are using Campaign Term (marked above), you’ll be able to identify which keywords are bringing you more traffic. Which keywords should I use: Small and Medium Businesses or SMB? Question 1. Question 2. See below). Question 11.

Adwords 52