Orb Intelligence

DECEMBER 19, 2014

Customer success tools such as Gainsight , Preact , and Bluenose Analytics even help after the deal has been successfully closed and the lead has become a customer: They predict which of the customers is likely to churn (drop away), and they help identify upsell opportunities for happy customers. What kind of data do you need?

Marketing Management 40

Marketing Management Lead Ranking Paid Search Agency Salesforce.com 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. No = Solutions in this category do not have this capability. On the face of it, this is not a surprising question. Architecture. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. VisitorTrack was the first entrant, and is the leading application in the B2B web Visitor tracking space.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JULY 10, 2018

The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers. Market changes: New product categories, such as customer experience optimization or customer engagement platforms , need to be supported with educational content. Web Design Tools.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Martech

APRIL 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. Most customer journeys involve three or more different channels (email, web and mobile app, for example). But most of the analytics systems that generate such insights operate in silos.

Budget Programs 105

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 105

Webbiquity

APRIL 27, 2017

The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps. Owned by Salesforce.com. Customer Service Management Tools. 1) HelpScout. 2) Zendesk.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Kapost

JANUARY 6, 2017

He very succinctly talks about three categories of stacks: Marketing Application Silo: Most tools used for execution have data. I would estimate that 80-90% of mid-market and 70%+ of enterprises fall into the marketing cloud category. Here is a diagram showing the categories of tools in a CX-OX. They are very cool.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Lead Liaison

APRIL 1, 2019

Our new Sales Dashboard is full of rich analytics. The developed framework complements other CRMs, whereas existing enterprise integrations with Microsoft Dynamics and Salesforce.com remain available to customers. JavaScript for Web Forms – Previously, users could only embed forms via an iFrame. Javascript for Webforms.

Lead Liaison 48

Lead Liaison Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

JULY 14, 2009

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Directive Agency

MARCH 7, 2019

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Samantha Kelly. Joanna Lord. Annie Cushing.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Kapost

OCTOBER 21, 2016

Now, a typical marketing organization employs dozens of tools, from marketing automation, to web analytics, social media management…the list goes on and on. An example of a point solution would be web chat software for customer support. Web & Blog / Content Management Systems. Video / Video Marketing Management.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

APRIL 14, 2009

Sadly, some vendors didn't get the memo and have built products that straddle my categories. Emails, landing pages and Web surveys all support rule-driven content selection, which lets the system send different messages in different situations even without conventional branching. Consider LeadLife.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Convince & Convert

OCTOBER 22, 2013

These metrics fall into short and long-term categories. New web technologies like WebGL and other experimental aspects of HTML5 will enable the next generation of interactive content. He’s a copywriter at heart but with a secret jones for analytics. How do you measure the ROI of your big content initiatives? And Lagavullin.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Online Marketing Institute

JUNE 30, 2009

As a web surfer, you are used to this standard and look for items in certain locations. In the past week I have seen websites where either a design firm or a web analytics company put a hidden link back to its home page on each and ever single one of its clients’ pages. Not all web analytics code is created equal.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Webbiquity

MARCH 27, 2017

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Now part of Salesforce.com Marketing Cloud. Organizes posts into categories and create a schedule for each category.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

FEBRUARY 28, 2017

These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Integrates with a wide range of applications including Basecamp, Salesforce.com, and Teamwork. 23: The 29 Best Web Analytics Tools. #24:

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). If you look at Mark Benioff he kind of fits into that category. What do you do once you have these web visitors?

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28