Single Grain

SEPTEMBER 4, 2019

We’ve brought to you some of the most useful tactics of multicultural marketing – programmatic tools, content, video marketing and blogging tips – that will make your customers relate to the messages you deliver. Collecting detached data from a variety of media used by customers (website, in-app, email, social channels, etc.),

Marketing AI 80

Marketing AI Advertisements Advertising Work Management 80

Single Grain

FEBRUARY 12, 2020

Customers are already shopping on social media , as businesses can now integrate their accounts with e-commerce platforms: This makes it a whole lot easier to keep the process seamless and easy for the customer. Tag it in an Instagram post. First, let’s talk about paid advertising. Next stop: shoppable posts.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Gregoire Michel, Founder and Managing Partner at I nficiences Partners, explains that implementing a marketing automation system should first and foremost pay itself back by taking time out of your marketing program implementation. Without strategy, people, and process, Marketo is just another email tool. Program Optimization.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

Convert

NOVEMBER 2, 2020

The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. It’s designed for marketing & growth teams, Product Managers, Engineers & Developers. For instance, it’s easy to run tests on your sales page and contact page while also testing your homepage on mobile.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

DotDigital

JUNE 21, 2021

Part of the team maintains, optimizes, designs, and develops our marketing website properties. The other part works to drive demand and fill the sales funnel with lead-generation campaigns across, pay-per-click, search, display, and social. We rely on that heavily to keep an eye on the sales funnel.

Google 52

Google Marketing Automation Services Click Rate Digital Marketing Funnels 52

Single Grain

MAY 12, 2020

The best way to truly stand out is through your personality, not through tired, overused tactics. You can use Facebook ads to drive sign-ups for your webinar, then leverage that traffic to generate more leads and, eventually, make more sales from your product or service. It’s a win-win! 6) Presentation. 8) Product Review.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Metadata

APRIL 22, 2021

It’s about product experience management. Before that, I found a company called Insightera which is about website personalization. Is there a tactic or a hack that you find to be something that you repeat in Insightera, in Aptrinsic and maybe in other companies about creating a category and getting that focus?

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

It’s about product experience management. Before that, I found a company called Insightera which is about website personalization. Is there a tactic or a hack that you find to be something that you repeat in Insightera, in Aptrinsic and maybe in other companies about creating a category and getting that focus?

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

It’s about product experience management. Before that, I found a company called Insightera which is about website personalization. Is there a tactic or a hack that you find to be something that you repeat in Insightera, in Aptrinsic and maybe in other companies about creating a category and getting that focus?

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Convert

SEPTEMBER 8, 2021

When Applying Machine Learning to Your Testing Process. Microsoft saw a 40% increase in conversion rate for their SMB website, after running an MVT test on multiple page elements (8×4!). HawkHost saw a 204% increase in sales when they ran an MVT test on their homepage (testing their headline, subhead, and hero shot).

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Convert

MARCH 13, 2024

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. Built by experienced testing engineers and managers, it has a strong focus on developers. But you can only run A/B tests and MVTs on the growth plan which requires you to contact sales for pricing.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Single Grain

NOVEMBER 11, 2019

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. The common thread among all of them is the use of machine learning to manage customer journeys across various digital experiences in a way that maximizes the experiential value and thus engagement.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Single Grain

JULY 19, 2019

Inside the app, you make changes to title, meta description, title tag and body content, which are automatically reflected on your site: Choose your target CTR: Run the experiment for at least 15 days and Clickflow will show you how many more clicks you’re getting — and the revenue you’re gaining from the click increase. 6) Video Marketing.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Anything Goes Marketing

FEBRUARY 21, 2009

I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here. This in itself was a big step forward as many marketers either didn't have the capability to implement this due to their technology provider or the insight to add this tactic. Email Autoresponder 1.5

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100

Salesforce Marketing Cloud

MARCH 11, 2024

You’re targeting those big fish accounts — the ones every rep dreams of landing. Account-based selling (ABS) is a sales approach that prioritizes building relationships with high-value account holders so you can quickly close big deals. A lot of this is due to the extra attention reps pay to these accounts.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59

Single Grain

DECEMBER 6, 2019

The Effects of Natural Language Processing (NLP) on Digital Marketing. Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145