Remove Data Hygiene Remove Sales Management Remove Tagging Remove Website Personalization
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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

Gregoire Michel, Founder and Managing Partner at I nficiences Partners, explains that implementing a marketing automation system should first and foremost pay itself back by taking time out of your marketing program implementation. Without strategy, people, and process, Marketo is just another email tool. Program Optimization.

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Marketing Automation Trends for 2010

LeadSloth

Renewed focus on data quality. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. The rep may try to contact the prospect several times but will give up after a certain point.