Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. Let me instead direct you to an excellent blog post by Dave Chaffey where he has explained his ten recommended advanced segments for Google Analytics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 23, 2010

Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. That’s where you can use your content to segment your visitors, profile them based on their actions, capture pre-qualified prospects, leads and registrants for your webinars and downloads.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

Value Creation: From here, the company can create targeted messages and value messaging for each “mapped solution” – as it aligns with a specific business requirement within a market segment. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

JULY 7, 2008

Therefore, the business goal is to mix shift the segments! I think the goal is to grow the entire pyramid and optimize the experience for each segment. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. You can follow any responses to this entry through the RSS 2.0

Social Media 100

Social Media Communities Wiki Work Management 100

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 In fact, it probably was the catalyst for the initial development of the entire marketing automation segment. It opens up totally new capabilities that were perhaps not fully envisioned at the outset. That Is The Question. (14)

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Online Marketing Institute

NOVEMBER 1, 2010

27 at the Doubletree in San Jose 3 B2B Buyer Behavior Principles: Segmentation, Personas, and Profiling ITSMA: 5 Ways Services Marketers Can Enable Sales New Xerox TV Ad: As Good As the 1976 Superbowl? Theme: Garland by Steven Wittens and Stefan Nagtegaal. tactics Recent Posts Join Me at SocialTech 2010: Oct.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0: Workshop at Bentley - Upload a doc Read this doc on Scribd: Web 2.0 Features , Social Web , Trends. AltSearchEngines.

Social Media 100

Social Media Class Web 2.0 Media 100

The Effective Marketer

OCTOBER 13, 2010

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. According to Jaffe, we should segment customers into “walkers&# , “talkers&# , and “hybrid&# , and deploy distinct approaches for each one.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Robert Scoble argued that email faced deletion at the hands of Web 2.0 Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. October 2007. services like Twitter, Pownce & Jaiku.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Online Marketing Institute

NOVEMBER 2, 2010

Regards - Neil Enter your comment below Featured Most commented Most viewed Featured posts How to write for the web: 23 useful rules 2:49PM on 28th October 2010 What do social media managers do? 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40