Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. Now, savvy marketers are turning to intent data to listen to their target audience. In other words, which intent signals are the best predictors of purchase behavior?

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SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo.

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Intent Data Work Management Intent Marketing Management 98

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Comparing vendors on a third-party review website. This can be vendor comparison guides, case studies, and more.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

PureB2B

MAY 30, 2022

Produce relevant content at scale. Across any marketing channel, relevancy is always key. In fact, the recipe to most successful campaigns is nearly always relevancy and timing. We’ve already highlighted how intent data can put you in front of the right audience at the right time. Third-party intent data.

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Buyer Intent Intent Data Intent Work Management 118

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. ZoomInfo’s intent data tool lets your team know when buyers are searching for solutions like yours — the moment they start searching.

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Intent Data Intent Marketing Analytics Tools Intent Signal 130

Binary Demand

JUNE 29, 2023

[ps2id id=’use-cases-of-b2b-intent-data’ target=”/]When to Use B2B Intent Data? B2B Intent data empowers sales and marketing teams to implement successful go-to-market strategies, precise segmentation, and personalized outreach to the most relevant individuals.

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Binary Demand

JUNE 29, 2023

[ps2id id=’use-cases-of-b2b-intent-data’ target=”/]When to Use B2B Intent Data? B2B Intent data empowers sales and marketing teams to implement successful go-to-market strategies, precise segmentation, and personalized outreach to the most relevant individuals.

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Intent Data Intent ROI B2B 52

Martech

SEPTEMBER 24, 2021

An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. ABM isn’t new, though.

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Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.” The team that swoops in and provides the buyer with perfectly timed, relevant content is one step ahead of the competition’s clunkier buying process.

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DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? The Ultimate Checklist: Questions to Ask B2B Data Vendors. Make your RFP process faster and easier with our comprehensive checklist on what to ask vendors. Signs of buyer intent.

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PureB2B

MAY 30, 2022

Produce relevant content at scale. Across any marketing channel, relevancy is always key. In fact, the recipe to most successful campaigns is nearly always relevancy and timing. We’ve already highlighted how intent data can put you in front of the right audience at the right time. Third-party intent data.

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Buyer Intent Intent Data Intent Work Management 62

NuSpark Consulting

FEBRUARY 3, 2019

The third-party site gets free, quality content relevant to its audience. It gets your information in front of relevant market segments, which have high buying potential resulting from their current relationship with your syndication partner. Generating more mid-funnel leads that indicate purchasing intent.

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Top of Funnel Lead Generation Lead Ranking Lead Scoring 100

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

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Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

PureB2B

MAY 19, 2022

These are contacts who won’t be easily annoyed by a torrent of business topics and outreach efforts from several vendors. Building an authoritative presence on social media platforms like LinkedIn is a great way for vendors to become part of the? Lead qualification frameworks like CHAMP, BANT, and MEDDIC can help B2B vendors?

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Lead Generation Linkedin Tactics Sales Qualified Leads 62

Valasys

JUNE 29, 2021

CONTENTgine can go beyond intent marketing by identifying contact, company, content, and other relevant data points. This innovation was possible through the recent acquisition of Contentree, a content collection that features 1,000 business-to-business vendors in more than 400 industries.

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DealSignal

MARCH 2, 2024

Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? All of these intent signals once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

Madison Logic

JANUARY 18, 2023

Considering that up to 90% of the buying journey is complete before a prospect engages with a sales team, you need data to identify not only the accounts actively in-market but the people within these trending accounts who are researching and engaging with relevant content and messaging. Data like ML Insights can tell you: .

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Account Based Marketing ABM Work Management Marketing Management 52

Aberdeen

APRIL 1, 2019

By using your CRM data, you can break down your email list by certain demographics to ensure you’re sending relevant messages to your audience. Relevant, personalized emails deliver 6x higher transaction rates. Intent data helps you build out account profiles beyond the first-party information that’s in your CRM.

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Intent Data Demand Generation Intent Demand 73

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

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Intent Data Intent Top of Funnel Enterprise Management 52

DealSignal

MAY 3, 2021

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Comparing vendors on a third-party review website. This can be vendor comparison guides, case studies, and more.

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Intent Data Ideal Customer Profiles Intent B2B Sales 52

Aberdeen

APRIL 4, 2019

Except if it was so easy to focus only on accounts that have shown purchase intent , everyone would do it. As you build out your ABM strategy, can you really trust third-party data vendors? The Problem with Third-Party Intent Data. The Problem with Third-Party Intent Data. However, not all data is created equal.

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Intent Data Account Based Marketing ABM Intent 40

PureB2B

MAY 19, 2022

Just like that kooky metal detector combing the sands of your favorite beach, intent data serves as a beacon for B2B marketers searching for highly qualified leads in a sea of potential customers. And what kind of signals indicate purchase intent? What is Intent Data? . Types of Intent Data Signals .

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Purchase Intent Paid Content Purchase Intent 62

Directive Agency

FEBRUARY 28, 2022

Focus on Purchase Intent Before Information Intent. The further your content goes away from purchase intent, the less impactful it can be in driving revenue. When I say purchase intent, I mean keywords that are relevant to someone who is making a buying decision. Identify your Vendors/Tech.

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Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Heinz Marketing

NOVEMBER 22, 2020

Sales opportunities from your CRM system, And combine it with third-party data, such as: Research activity on keywords relevant to the customer, including those that are researching competitors, pulled from over 3.5 million B2B websites, Digital advertising impressions, and.

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Marketing Automation Services Work Management Marketing Management Buying Cycle 138

Aberdeen

DECEMBER 20, 2018

Late Stage Words – words that indicate the buyer is choosing between vendors (i.e., price’, ‘vendor’, ‘consulting’, ‘WorkStride’, ‘LifeDojo’, etc.). Adjacent Publications – sites that aimed at relevant adjacent categories (ex., Review Sites – sites that vendors pay to register on for exposure among category vendors (i.e.,

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Intent Signal Buyer Intent Intent Intent Data 49

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Understand purchase intent.

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Intent Data Top of Funnel Intent Work Management 52

NetLine

DECEMBER 18, 2023

Create more relevant content Buyer intent data like the frequency of site visits and types of content consumed reveal what’s most important to your audience. By prioritizing this information, you can create more relevant content that positions your brand ahead of competitors. Take comparison pages, for example.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Aberdeen

DECEMBER 21, 2018

Would you explore vendors and solution providers that you might partner with? Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. Vendor-related.

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Intent Data Marketing AI Intent Intent Signal 45

TrustRadius Marketing

OCTOBER 3, 2022

Because TrustRadius has rich, vetted, unbiased content, averaging 400 words per review, it attracts in-market buyers, producing high-fidelity downstream intent signals. These signals surface companies ready to make a purchase, and this data is not modeled with any other dataset. Third-party intent data.

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Intent Data Intent Intent Signal Top of Funnel 52

Aberdeen

JANUARY 7, 2019

The discovery of an early ‘surge’ should put in motion a number of activities and gathering of intelligence that will set you up to intersect with the relevant audience inside of a targeted account with the appropriate messaging. Yet, this often happens because intent vendors are not delivering historical context.

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Vendors Intent Buyer Intent Intent Data 40

markempa

MARCH 2, 2017

You’re attracting relevant visitors, but they are unknown. During this stage, you’ll share content to help progress them from interest towards purchase intent. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. name, company, email, etc.). It’s about progression.

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Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

DealSignal

DECEMBER 9, 2022

Intent Data Use Cases Intent data use cases put the needs of your audience first … Conclusion Learn more about Intent Data Use Cases. What is Intent Data? Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy. Especially when it comes to these peculiar intent data use cases.

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Intent Data Intent Intent Leads Intent Signal 52

Strategic-IC

JUNE 28, 2019

This data can be highly predictive of purchase intent - for example, you can see when a visitor is consistently looking at your pricing page, or specific topic-relevant content. 4 Ways to Use Intent Data to Enhance B2B Campaigns. External/ Third Party. Unknown 3rd party data. Known 3rd party data.

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Intent Data Intent Classified Ads Marketing Automation Services 76

SalesIntel

AUGUST 2, 2021

Companies may utilize intent data to tailor marketing material and create a more direct and stronger link between the user’s intent and the marketer’s content. Precise marketing assures happy customers and items that meet the preferences of purchasers. Marketing becomes more accurate and less solicited. Request Demo.

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Purchase Intent Intent Data Intent Purchase 98

Martech Advisor

NOVEMBER 15, 2019

Nancy Nardin, who runs Smart Selling Tools, has spoken at length to MarTech Advisor on smart sales tech that can help drive revenue on the Talking Stack podcast earlier in 2019, based on her experiences putting together an annual compilation of the sales tech vendor landscape , much like it’s famed martech counterpart.

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Top of Funnel Enterprise Management Trends Marketing Management 82

Martech Advisor

OCTOBER 15, 2019

For example, a predictive analytics model can be used to study historical and existing data so systems can more accurately recognize purchase intent. Now, customers expect relevant, personalized answers everywhere – including the search bar on company sites. Learn More: How Data Blending Can Enhance Your SEO Efforts.

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Act-On Marketing AI Trends Work Management 71

Parse.ly

JULY 21, 2022

The report is interactive, so audiences can view the data most relevant to them. Nik also earns commissions on many of the vendors he recommends in the newsletter. According to a BBC survey, branded podcasts grow brand awareness, consideration, favorability, and purchase intent. Moz’s Whiteboard Fridays.

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Enterprise Management Work Management Marketing Management Top of Funnel 52