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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Integrating your own team’s data with comprehensive, constantly updated, privacy-compliant sources like ZoomInfo, on the other hand, can help ensure that GenAI efforts for business are working with the best possible inputs and giving you the most trustworthy results.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Some generative AI tools also provide an SEO assist during the writing process or use your proprietary content to create derivate pieces. Karen McFarlane, chief marketing officer, LetterShop x KMC I’m particularly concerned about the legalities associated with AI on the copyright side and the privacy concerns.

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

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Social media strategy leaders: Sarah Nilson

Biznology

I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Welcome Sarah!

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You can’t ignore the power that search holds for your business

Biznology

You need to reveal yourself completely — as much as you, your spouse and lawyer agree to, anyway (forget your kids, they’ll be embarrassed, of course) — and you need to give ’til it hurts and well past your normal tendency toward discretion and your obsession with privacy. Whichever way you go, please start.

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