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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

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5 Ways Marketing Managers Can Improve Team Efficiency

Marketing Insider Group

Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Marketing teams can see what’s happening live, enabling them to make instant adjustments. Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. Aim for a shared marketing team purpose.

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The 22 Best Virtual Event Platforms

Webbiquity

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.

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The Future of Social Media Management in CRM Systems

Marketing Insider Group

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement.

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Every Founder Interview on the B2B Marketing Blog (So Far)

Webbiquity

startup founder) has been defined as someone who will work 80 hours a week to avoid working 40. How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively?

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AI Sales Assistants: The Next Great Sales Software Tools

Zoominfo

But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. What is AI Sales Assistant Software?

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What to Look for in a Copywriting Service: The B2B Marketer’s Guide

Marketing Insider Group

A copywriting service can feel like a nice-to-have luxury. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. In fact, buyers are up to 70% of the way through their research before they ever reach out to you about your solution. Anyone can write content, right?