Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is the combination of marketing and technology.

Enterprise Management 363

Enterprise Management Marketing Automation Services Work Management Marketing AI 363

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. How can that be accomplished?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

JANUARY 7, 2022

This means offering a great customer experience can give you a competitive edge in a crowded market. The importance of knowledge management for customer experience. The importance of knowledge management for customer experience. How does a knowledge management (KM) system improve the customer experience?

Work Management 256

Work Management Marketing Management Marketing AI Tools 256

Zoominfo

OCTOBER 20, 2020

The whole point of personalization in sales is standing out among the competition. If you don’t find a way to connect with them, it won’t matter how useful your product or service actually is. It’s all about having a personalized selling strategy. What Is Personalized Selling? What Is Personalized Selling?

Personalization 246

Personalization Top of Funnel Zoominfo Allocation 246

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. Source: Pew Research.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Marketing Insider Group

AUGUST 19, 2020

It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Source: Infosys ). Source: Accenture ).

Account Based Marketing 259

Account Based Marketing Personalization Paid Search Agency Work Management 259

Webbiquity

NOVEMBER 25, 2024

Tight budgets (as always), inflation, economic slowdown, AI taking marketing jobs ( or not )…it’s been yet another “interesting” year for marketers. Have the tools in your marketing technology matrix kept up? It’s rated one of the easiest services to use, and provides unlimited backup storage.

Marketing Automation Services 192

Marketing Automation Services Work Management Marketing Management Budget Programs 192

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review past events and the marketing strategies you used.

Planning 312

Planning Event Marketing Marketing Plans Work Management 312

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Work Management 338

Work Management Marketing Management Marketing Automation Services Paid Search Agency 338

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. It’s not sexy, but you need it to work.” Lessons from running my business: 1) Email marketing is like plumbing. It’s not sexy, but you need it to work. 3) There’s a direct correlation between how hard you work and how successful you are.

Enterprise Management 362

Enterprise Management Email Marketing Paid Search Agency Work Management 362

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Automation Work Management 312

Zoominfo

SEPTEMBER 9, 2021

Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. Yet for the last two decades, efforts to automate sales and marketing motions at B2B companies have stalled, often because of bad data. Data quality is important to every company.

Zoominfo 52

Zoominfo Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Customer Experience Matrix

NOVEMBER 3, 2018

I’ve for years divided customer management systems into three broad categories, which are best seen as layers in a unified architecture. The core technology challenge facing today’s marketers can be viewed as connecting these silos by adding the customer database, analytics, and personalization components that sit in between.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 330

Enterprise Management Marketing Automation Services Work Management Marketing Management 330

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. What works for the flashy startup next door might not be the golden ticket for your established enterprise. A recent study shows that organizations with defined goals are 313% more likely to succeed in their marketing endeavors.

Acquisitions 307

Acquisitions Work Management Ideal Customer Profiles Marketing & Strategy 307

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. It’s Not for Everyone.

Intent Data 335

Intent Data Marketing AI Intent Lead Ranking 335

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In marketing alone, you have over 8,000 tools to pick from. It’s not easy, but we put a list together to make it a little more manageable. Marketing Tools for Startups.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

SendX

DECEMBER 7, 2020

Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. Challenges with engagement, personalization, communication, customer retention, and brand awareness are just some of today's pain points. But the benefits of email marketing are worth the effort.

Email Marketing 326

Email Marketing Work Management Marketing Management Open Rate 326

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

Trust Marketing 362

Trust Marketing WOM Marketing Budget Marketing & Strategy 362

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Hubspot

AUGUST 7, 2024

SaaS worker is a CRM platform holding their life together. If you're new to the world of CRMs, then prepare to have your world turned upside down. I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck.

Enterprise Management 80

Enterprise Management Work Management Marketing Automation Services Marketing Management 80

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. 61% percent of businesses say that lead generation is their biggest marketing challeng e. Evergreen content works hand in hand with your SEO strategy, allowing you to stay fresh on search engines.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

Only B2B

OCTOBER 9, 2024

They are the bubbles on the surface of your marketing feed. Understanding the Concept of a Marketing Qualified Lead A Marketing Qualified Lead is the term for prospects who actively engage with your content and meet specific criteria, indicating they are more likely to become customers. MQL is dead. Not exactly.

Lead Ranking 133

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Work Management 133

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Customer Experience Matrix

APRIL 26, 2024

The first stage was just to recognize that CDP was a separate category of software. What was new about CDP was that it was packaged software that was building a customer database. Packaged software”, for example, distinguishes CDP from data warehouses and data lakes, which are custom built.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Act-On

APRIL 10, 2024

All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. How does lead scoring work?

Lead Ranking 245

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 245

Marketing Insider Group

AUGUST 13, 2020

Take time to investigate cloud-based platforms that serve as contact center as a service (CCaaS) solutions. Find one that works with your current customer relationship management (CRM) program, if applicable. If you don’t already use a CRM, invest in one when you roll over your CX to a centralized CCaaS.

Ideal Customer Profiles 352

Ideal Customer Profiles Marketing AI Top of Funnel Work Management 352

Zoominfo

JANUARY 23, 2021

Once you have everyone on board, work with the team to create a schedule that includes quotas, such as the number of prospects to contact within a period (e.g., That starts with your ideal customer p ersona (ICP) — a representation of the person whose business needs fit your product or service. . Focus on Building Relationships.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Act-On

OCTOBER 6, 2023

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Let’s go!

SMS 244

SMS Advertising Mediums Work Management Marketing Management 244

Marketing Insider Group

JUNE 25, 2024

Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement.

Marketing Automation Services 261

Marketing Automation Services Budget Programs Work Management Tools 261