Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? P.S. Just as I was wrapping up this post, I received an email from Omniture with the subject line, “Will Social Media Replace Email?” This white paper aims to change that perception of them.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

The Effective Marketer

SEPTEMBER 27, 2010

A good starting point on how to do this is Travis Isaacs presentation “ How to Wireframe Like a Ninja “ It talks about Keynote (a presentation tool for the Mac), but 99% is transferable to PowerPoint. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Website copy optimized for keywords and phrases is how your technical audience will find you. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 5, 2010

Depending on the stage of the prospect, your content needs to: Move them from ignorance to awareness – define the problem and make your target audience aware of generic solutions and the benefits of your offerings. A white paper would fit the bill nicely here. This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Get Engineers Can Sell white paper now.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

OCTOBER 4, 2008

Liveblogging forced me to listen more carefully to the presenters and the conversations that took place. I found myself paying even more attention to the temperature in the room--were people engaging with the presenters, did the presentations seem to resonate, what were their questions? As long as we persist in seeing Web 2.0

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. Leave a comment please.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The Effective Marketer

MAY 29, 2009

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. You can follow any responses to this entry through the RSS 2.0 Thank you, Amazon, for teaching us a lesson.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Anything Goes Marketing

NOVEMBER 16, 2008

Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. It's been proven that archived webinars can generate more leads then the actual live event. Reuse your email newsletters by ensuring they are posted on your website.

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Lead Ranking Top of Funnel RSS Lead Nurturing 100

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. This white paper aims to change that perception of them.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JUNE 28, 2008

Intranet 2.0. The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? written by John Mancini, President of AIIM , the enterprise association on content management, states that a casual approach to e-mail management presents â??significant s best intranet: IBM (webinar). Intranet 2.0:

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. Want to start labeling your meetings?

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Buzz Marketing for Technology

JULY 28, 2008

Home > Web 2.0, Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. Only now with Web 2.0 batsontr@mit.edu Cite this Site Trent Batson , "Web 2.0, Register with Campus Technology. More Content. Weighing In.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Anything Goes Marketing

MARCH 9, 2008

A while back I wrote about how you can improve webinar/webcast attendee rates by creating a file that when clicked on, can book off the time specified in your email recipient's Outlook (and other programs too) calendar. For example, a white paper that outlines a ten step plan to turn around their business using your product or service.

RSS 100

RSS Email Marketing Trends Planning 100

The Effective Marketer

FEBRUARY 25, 2009

Some people like paper and pencil and carry notebooks around with them, pages filled with meeting notes, reminders, etc. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Marketing Insider Group

JANUARY 2, 2013

10 Steps to a Building a Successful Content Marketing Strategy. Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful. Maximize your content: Create good content and turn it into a white paper, then take chunks and make them blog posts. Be personal.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

The Effective Marketer

APRIL 29, 2011

How to Take Notes for Learning I suggest you take a piece of paper (or use MS Word, Evernote, our iPad, it doesn’t matter) and create a template to use at every single session you plan on attending. x 11 letter size paper, some small 3×5 index cards can do the trick. It doesn’t need to be a full 8.5

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. The above two web analytics are not mere statistics for your webmaster. You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.). Get Engineers Can Sell white paper now.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40