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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

His research focuses on the impact of branding on behavior and lifestyle, and the drivers of purchases beyond product functionality. Marketers now face a landscape where consumers expect more than just products; they seek immersive experiences and active participation in the brand narrative and development process.

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6 social media marketers on the future of social messaging

Sprout Social

Direct mail, e-mail and toll-free calls are losing popularity among consumers as more and more gravitate to social messaging for customer service. Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

P2P over B2B. People investing in products and solutions these days want to understand what goes into the company, and advocacy is the most efficient way to show off your brand and culture. . And what better way to keep our audience interested than with content? Treating all Networks as Individuals.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Yes, most influencers' (and micro-influencers) are successful because they promote valuable products. So I handled my problem the old-fashioned way — I texted my friends and asked what products they use. Enter: P2P marketing.

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There’s a new B2B mandate

Canadian Marketing Association

Almost 75% of B2B buyers say looking up product info across channels is important when making a work-related purchase online. Everything is evolving to P2P, largely fed by social media. Note: CMA Members can download a free copy of CMA's newest paper, P2P Marketing: The New B2B Mandate, off the CMA website.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. We don't pitch our services to GE or Boeing. You're a P2P marketer. Marketing to the business consumer takes a special pedigree. People are. Person-to-person.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

If a product solves some of your pain points well you can always complement it with others. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. The following products offer free features that you can use to help improve your customer interactions.