Why P2P Marketing Might Be a Good Alternative to Influencer Marketing
Hubspot
APRIL 5, 2021
To understand what peer-to-peer (P2P) marketing is, let's start with an example. Yes, most influencers' (and micro-influencers) are successful because they promote valuable products. So I handled my problem the old-fashioned way — I texted my friends and asked what products they use. Enter: P2P marketing.
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