Marketing Insider Group

JULY 21, 2010

Organize your keywords, ads and content/landing pages based on the various buying stages. Test the combinations across all 4 types of keyword searches (brand, issue, solution and comparison). Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

DECEMBER 7, 2010

They can’t fully blame their organizations as they also did not report using social in the sales process themselves. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? In their research with 1,000 sales executives in the U.S., Related Posts: What Is The Future Of The Social Media Role?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

OCTOBER 5, 2010

This also brings marketers into the dicussion around real value created for the organization. Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

OCTOBER 19, 2010

And I agree with Craig Rosenberg at Focus, that “every organization should make the effort to depict its revenue funnel on one page. It serves as the basis for your sales and marketing strategy.&#

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

OCTOBER 26, 2010

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. And then there are truly strategic plans that will move our organizations forward. First is “ Marketing Can Do Better &# by Umair Haque. Umair urges marketers to start listening.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 14, 2010

But if you do, then you have not only proven the potential, you have also practiced how you will sell it to your organization. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. And at the end of the process, you may find you don’t have a strong business case.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

MAY 18, 2010

Be sure to check out these tips for creating a successful Social Media marketing campaign.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

OCTOBER 14, 2010

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The following is written in the form of a response to an email that asks “where’s our search ads?

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

NOVEMBER 9, 2010

I will be “live blogging&# the event that includes Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

SEPTEMBER 15, 2010

Related Posts: The New Marketing Accountability Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Integrating Social Media and Search Integrate Social Media Into Your Marketing Mix Why Do You Tweet? . “This seems hard,&# you say, “why bother?&# Welcome to Social Media ROI.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

SEPTEMBER 9, 2010

It doesn’t mean we can’t orchestrate the movement. In fact, we will likely work much harder but with greater and more rewarding outcomes. Related Posts: Why Do You Tweet?

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

JUNE 18, 2010

As an inbound marketing technique, it requires tremendous ability to analyze keywords, test and offer the best content for your prospects at each stage of the buying cycle, and optimize your landing pages continuously. It is important to have some presence in both for the most important keywords related to your solutions.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. I have friends and colleagues who I respect, admire and in some cases hired.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. I have friends and colleagues who I respect, admire and in some cases hired.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 28, 2010

Total unweighted pipeline divided by total marketing spend is a good measure because it allows you to analyze a wider set of marketing activities then if you just looked at closed sales. The point here is to pick a metric that is right for you and your organization.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

MAY 3, 2010

Share: Read more from Strategy B2B Marketing , Content Marketing , customer , Customer Satisfaction & Loyalty , Inbound Marketing , marketing , Online Demand Generation , Sales Alignment , Social Media 7 Comments Post a comment Barb May 4 2010 Congrats on the new blog! I completely agree with your 5 insider tips.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Share: Read more from Strategy B2B Marketing , Content Marketing , customer , Customer Satisfaction & Loyalty , Inbound Marketing , marketing , Online Demand Generation , Sales Alignment , Social Media 7 Comments Post a comment Barb May 4 2010 Congrats on the new blog! I completely agree with your 5 insider tips.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

JUNE 7, 2010

To empower attendees to learn practical ways to get their organizations on board. How do you overcome internal fears, politics and budget battles in integrating social media into marketing? This point needs to be made clear to the business leaders at all layers across the organization.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

DECEMBER 9, 2010

Related Posts: The Objectives for the B2B Marketing Insider blog The 4 Cs of Social Media Integrate Social Media Into Your Marketing Mix 7 Common B2B Social Media Marketing Mistakes Tweet Chats: Organized Chaos or Untapped Marketing Opportunity About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online (..)

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

AUGUST 10, 2010

Good leaders provide their teams with guidance and coaching for getting the job done, so that the result is a “living&# document everyone in the organization can get behind and to which all related tactics are aligned. They spend too much time thinking about what should be in the plan rather than writing/building the plan itself.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Good leaders provide their teams with guidance and coaching for getting the job done, so that the result is a “living&# document everyone in the organization can get behind and to which all related tactics are aligned. They spend too much time thinking about what should be in the plan rather than writing/building the plan itself.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

WebMarketCentral

SEPTEMBER 15, 2008

Who's really clicking on your PPC ads? Why do PPC costs keep rising? Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Marketing Insider Group

OCTOBER 12, 2010

Appointment setting is one tactic some organizations have used to solve this problem is appointment setting. The biggest complaint heard from C-level executives is that they have historically had no idea whether or not leads were being followed up. A number of so-called appointment-setting companies have sprung up over the past several years.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

NOVEMBER 18, 2010

I honestly believe that one reason for this is that sales and marketing typically exist as separate functional areas…and arguably have different mindsets. Typically the organization gets labeled as a “marketing led&# or “sales led&#.which More and more marketing is at the table for big corporate decisions.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Next the question becomes- how do we do it ? And who does which piece?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Next the question becomes- how do we do it ? And who does which piece?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

JULY 29, 2010

Social Media and The Brand Tweet Chats: Organized Chaos or Untapped Marketing Opportunity The 4 Cs of Social Media The Objectives for the B2B Marketing Insider blog About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Webbiquity

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Abby Bailey.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Abby Bailey.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Marketing Insider Group

JULY 8, 2010

Next, vetted organizations in developing countries submit short proposals explaining how they’d use those products. Once enough money has been raised, Kopernik transfers the funds to the technology provider, who then ships directly to the receiving organization.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Next, vetted organizations in developing countries submit short proposals explaining how they’d use those products. Once enough money has been raised, Kopernik transfers the funds to the technology provider, who then ships directly to the receiving organization.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Marketing Insider Group

SEPTEMBER 30, 2010

And you are correct that in large and B2B organizations it is a challenge. Just like you can’t legislate prosperity, you can only provide the ground rules under which people can make free decisions to move the organization forward and this leads to my final point.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

Finally, the post from Daniel Flamberg, “Who Owns Social Media Monitoring” , suggests marketing should orchestrate social media for the organization and bring together a “collective” of functional silos in marketing, PR, and across our agencies to add value to marketing and communication activities.

Social Media 100

Social Media Demand Generation Agencies Media PR 100