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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. falls under these privacy regulations. Finding Balance Between Personalization and Privacy. Guest post by Natasha Lane. And not just that. Image credit: Depositphotos.

Privacy 268
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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot

Conscientious sales pros worry about AI bias , transparency, brand reputation, customer experience, and human relations. Use trusted software. When choosing your AI, opt for AI that you can trust. Trusted software is key to building ethical AI in your sales operations. But how do you do that ethically? Manage leads.

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Intro to GDPR and Why It Matters to Marketers

Envy

If you think Mark Zuckerberg is the only one facing privacy policy challenges lately, think again. If needed, purchase software or hire an audit team to assist in the mapping and audit. Update your privacy policy. Take time to write a privacy policy that reflects your company’s transparency.

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge. In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. To be in compliance with GDPR, you will need to be open and transparent about how you will process the end user’s personal data. Data Permissions.

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GDPR and Digital Marketing

ActiveDEMAND

The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, specifically those on the Internet. This is a policy that aims to standardize policies on the personal data of consumers and it will come into effect May 2018.

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How to Leverage Intent Data to Drive More Business

NetLine

One way to employ split-testing with your intent data is to test different headlines on landing pages, like “Best Accounting Software for Small Businesses” versus “Accounting Software to Scale Small Businesses,” based on the consumption behaviors from prospects who’ve registered for Webinars comparing software solutions.