SmartBrief - Marketing

AUGUST 14, 2023

That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. Let’s cut to the chase.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

The Effective Marketer

NOVEMBER 6, 2009

In recent emails they have started using this as proof that “(…) the market should take note that the defense on which Gartner prevailed was its argument that its reports contain ‘pure opinions,’ namely, opinions which are not based on objective facts&#. No hard facts. They said it themselves!

Gartner 100

Gartner Planning Work Management Marketing Management 100

SmartBug Media

MAY 13, 2019

When it comes to PR, I don’t advocate announcing anything that will leave your audience feeling angry or betrayed, of course, but throwing in a nice surprise or unexpected bit of news/opinion every once in a while is sure to catch people’s attention—just remember to keep it positive. Don’t Fall Off Your Horse.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

Customer Experience Matrix

SEPTEMBER 3, 2009

Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows.

Spending 120

Spending Media Mobile Advertising Forrester 120

markempa

JUNE 23, 2005

Here are just a few of the Marketing Tips in the article: Give them "meaty" marketing messages Teleprospecting works - if its done well Invite consultants to demos at trade shows Webinars are key for consultants and VARs Heres a few points that arent in the article: Resellers and IT consultants are unique - treat them that way.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

MAY 20, 2005

Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JULY 5, 2007

In his article, " How the Declaration of Independence Could Have Been Declared Out Loud ", Oriancant notes the following about Jeffersons writing, " he [Jefferson] put careful consideration into eliminating any indication of individual opinion in fear that the people would ultimately balk at going independent from England.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120