Customer Experience Matrix

SEPTEMBER 3, 2009

Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S. I’m sitting on a panel next week that will discuss long-term marketing trends. What is the share of ad spending for different media?

Spending 120

Spending Media Mobile Advertising Forrester 120

markempa

JUNE 23, 2005

Here are just a few of the Marketing Tips in the article: Give them "meaty" marketing messages Teleprospecting works - if its done well Invite consultants to demos at trade shows Webinars are key for consultants and VARs Heres a few points that arent in the article: Resellers and IT consultants are unique - treat them that way.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

JULY 5, 2007

In his article, " How the Declaration of Independence Could Have Been Declared Out Loud ", Oriancant notes the following about Jeffersons writing, " he [Jefferson] put careful consideration into eliminating any indication of individual opinion in fear that the people would ultimately balk at going independent from England.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MAY 20, 2005

Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120