Marketing Insider Group

FEBRUARY 23, 2021

Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). Add case studies to email campaigns, workflows, newsletters, and even your email signature to build brand awareness and nurture leads.

Case Studies 277

Case Studies Case Study Studies Top of Funnel 277

SnapApp

OCTOBER 12, 2018

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. And the answer to the complex task of sussing out general interest from actual buying intent is better lead nurturing. You can clearly see….

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

Lake One

JULY 1, 2020

They give you their job title, company, and job description alongside stats on the companies themselves, like size, location, and core business description. What are your InMail open rates? What’s your response rate? A typical cold sales email has about a 16% open rate. Users self identify on LinkedIn.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Hubspot

JANUARY 24, 2015

Below is a highlight of the main charts and stats from the survey: Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less. 34% of companies not achieving their revenue goals didn’t know their open rate -- 52% more than those exceeding their revenue goals.

Demand Generation Agencies 28

Demand Generation Agencies Demand Generation Lead Ranking Stats 28

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. The post The Top 10 Stats from 2016 that Show the Importance of Email Marketing appeared first on The Content Standard by Skyword. ” Are you among them?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Valasys

DECEMBER 23, 2020

The importance of marketing automation is shown below with a blend of information and stats. Lead Management. The marketing automation system automates the lead process starting from observing to transferring the leads. The automation also involves lead generation, lead nurturing, and lead conversions.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

SalesIntel

FEBRUARY 16, 2022

Unique Lead Magnet Infusion . A successful lead nurturing strategy is your first step towards effective email marketing. Using a unique and valuable lead magnet in your email marketing campaign is a good tactic to nurture your freshly captured leads and prolong their journey with you. .

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

SalesIntel

FEBRUARY 16, 2022

Unique Lead Magnet Infusion . A successful lead nurturing strategy is your first step towards effective email marketing. Using a unique and valuable lead magnet in your email marketing campaign is a good tactic to nurture your freshly captured leads and prolong their journey with you. .

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

Albacross

MARCH 12, 2019

If you can add, remove, or improve a specific aspect of an email to increase your open rate in a particular industry, then make sure you do it. Everyone agrees that there are certain times during the day that give the best email open rates. Let’s face it, you want only quality leads. How to nurture your leads?

Email Marketing 76

Email Marketing B2B Marketing B2B Planning 76

Optinmonster

JUNE 24, 2021

This allows you to build email sequences and workflows that help you: Welcome new leads. Nurture subscribers into customers. ConvertKit also has a great reputation for deliverability rates (advertised at 98%) and average open rates of 30%. Upsell, downsell, or cross-sell to existing customers. GetResponse.

Small Business Marketing 64

Small Business Marketing Marketing Automation Services Work Management Business 64

LeadSquared

OCTOBER 19, 2020

From business perspectives, general lags in email marketing are: Delay in responding to an email Losing track of the conversation in long threads of emails The emails you send lands into the receiver’s spam folder Non-mobile responsive email templates Unable to measure open rates and activities like link clicks, forwards, etc.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Albacross

MARCH 12, 2019

If you can add, remove, or improve a specific aspect of an email to increase your open rate in a particular industry, then make sure you do it. Everyone agrees that there are certain times during the day that give the best email open rates. Let’s face it, you want only quality leads. How to nurture your leads?

Email Marketing 40

Email Marketing B2B Marketing B2B Planning 40

Launch Marketing

APRIL 7, 2021

When you look at stats collected on lead nurturing, it proves that lead nurturing programs are a key focal point for B2B marketers as 74% of companies say their top priority is converting leads into buyers. So, the question is not “should I have a nurturing program?” 1) Understand Your Audience.

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Buying Cycle Leads 62

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Ascend2. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

NOVEMBER 4, 2012

It appears that this drop-off is even more drastic than email open rates. of email opens occur within the first hour after delivery. ” Interested in seeing more stats from this study? To see more interesting email marketing stats from this study, check out the full story here. According to MarketingCharts, “ 23.6%

Top of Funnel 28

Top of Funnel Facebook Advertising Agencies Mobile Advertising 28

Webbiquity

JUNE 18, 2019

Lead nurturing workflows , which help move leads down the marketing funnel in a scalable way. Re-engagement workflows , to reach out to inactive leads when they complete a qualified action. See more email marketing stats here. And your audience wants to hear from a person, not a company. Statista, 2019).

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Valasys

APRIL 17, 2023

Whereas Ascend2 reports that 69% of the companies have reported improved lead generation, 50% enhanced lead nurturing, and increased customer retention of 47%. This isn’t just stat padding. A deeper meaning lies latent in these stats. Trigger personalized communication for lead nurturing!

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. Content Marketing Institute. . TopRankBlog.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Unbounce

JULY 2, 2019

According to Single Grain , some of the most important lead nurturing content practices include: Adjusting content to your sales funnel Personalizing your content Using marketing automation Doing follow-ups. This small detail increases your open rate by as much as 50%. But what does make a high-quality blog content?

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

Atomic Reach

APRIL 2, 2019

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. Transactional emails receive 8 times as many opens when compared to regular marketing emails. Take a look at the stats below. Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Outgrow

FEBRUARY 5, 2021

This need can be fulfilled by using various marketing strategies such as inbound marketing, lead nurturing, cross-selling, and upselling. Have a look at the stats yourself! Interactivity in emails is known for attracting people and increasing open rates significantly.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

TrustRadius Marketing

DECEMBER 4, 2019

Lead database Behavior tracking across channels Lead nurturing Workflow automation Lead scoring Integration capabilities with sales tools. Basic reporting- email and landing page campaign stats ROI analytics SEO and keyword tracking A/B Testing Web analytics Predictive Analytics. Social Marketing.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views. Where Are We Coming From? Emarketer ). icontact ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Valasys

JANUARY 3, 2023

Metrics Related to Nurturing. You can maintain contact with leads who are not ready to buy now but will in the future by using lead nurturing. Re-engagement metrics take into account scenarios like leads that do not qualify well enough to become MQLs or SALs that do not turn out to be good chances.

B2B Marketing 40

B2B Marketing Lead Ranking Marketing Qualified Leads Planning 40

ConvertKit

APRIL 25, 2019

My stats show that you fall into that category… Is that true? With these lead nurturing and sales conversion email sequences in mind, choose an email sequence type you would like to create in the next week. Using our platform, we will determine which subject line is the winner based on the open rate of each subject line.

Ad Building 85

Ad Building Top of Funnel Trigger Marketing Click Rate 85

Hubspot

JUNE 26, 2018

Here are some stats that prove how effective email marketing can be: Email is good for business. Only 20% of leads that are sent directly to sales are qualified , meaning they need to be nurtured via email and great content. Lead Nurturing: Delight your customers with content that can help them succeed in their goals.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

SnapApp

DECEMBER 12, 2017

Marketers must attract and recognize qualified anonymous buyers and nurture them with interactive and engaging content prior to completing forms. We'll group leads into account segments. We'll score and nurture based on the engagement of known contacts and unknown visitor behavior in target accounts. Meghan Barrett.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hubspot

JULY 21, 2014

Lead nurturing workflows , which help move leads down the marketing funnel in a scalable way. Re-engagement workflows , to reach out to inactive leads when they complete a qualified action. See more email marketing stats here. And your audience wants to hear from a person, not a company. Numbers don''t lie.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Single Grain

JANUARY 15, 2020

Content marketing costs 62% less than traditional marketing and delivers 3x as many leads. Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. Let’s discuss the best tactics to generate leads via content marketing, social media marketing and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Valasys

APRIL 4, 2023

I will talk about 5 fantastic strategies that will help you capture the attention of those elusive leads and build lasting relationships with them. Okay, but first, let’s start with the basics : What exactly is Outbound Lead Generation? What are the Stats about it? Does Outbound Lead Generation Still Work?

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52

Litmus

DECEMBER 21, 2020

It’s been a year for the history books, which is why we spent some time talking through those challenges, our favorite stats, trends, and email campaigns of the year, and what it all means for 2021 and beyond. Are you seeing a decrease in email open rates recently? Who Called Trump a Racist (and Sold a Lot of Spice Mix).

Webinar Metrics 86

Webinar Metrics B2B Thought Leadership Open Rate Click Rate 86

Outgrow

MARCH 4, 2021

As you proceed you will find more facts and stats that endorses the buzz around ‘interactive content’. So companies selling financial services can use this calculator to generate leads. Must Read: Interactive Lead Generation Techniques Ebook. It helps in lead nurturing and customer acquisition. by BuzzFeed.

Top of Funnel 59

Top of Funnel Outgrow Lead Scoring Lead Ranking 59

Hubspot

MAY 8, 2015

1) In terms of monthly visitors, leads, and sales opportunities generated, software companies aren't radically different from other industries. Tweet This Stat ). Tweet This Stat ). 3) Software companies are paying higher costs per lead than other industries. Tweet This Stat ). Tweet This Stat ).

Demand Generation 28

Demand Generation Budget Programs Marketing Management Advertising Benchmark 28

PathFactory

SEPTEMBER 19, 2018

Stats like these leave a marketer’s head spinning. When we launched a reg email to past attendees it had a 49% open rate and 23% click through rate, which is by far the best performing email we’ve ever sent. These days, inboxes overfloweth making it harder and harder to get to your ideal B2B buyers.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. Why are more people spending longer hours playing video games ?”

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

Hubspot

JULY 2, 2012

According to data from the Lyris Annual Email Optimizer Report , when asked to indicate their top three results, 39% of marketers who segmented their email lists experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and greater revenue. 5) Tweets and Bitly.

Landing Pages 28

Landing Pages Planning Work Management Marketing Automation Services 28