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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Work across channels. Addressing your customers with the right title and name will make them more likely to purchase from and trust your brand Standardize your data fields. Pay particular attention to customer age, political affiliation, household income, education, religion, online activity, and purchase history.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

Collaborating with e-commerce experts to get their inspirational image to speak for Shopify POS Go. Shopify wishes to showcase its POS Go better than any other point of sale system. Result By making the smart move of collaborating with the physical store, this influencer marketing campaign reaches more than just social media channels.

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7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization.

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B2B Marketing 2022 Trends

The Lead Agency

70% of B2B decision-makers say they are open to making new, fully self-serve or remote purchases in excess of $50,000 online. While e-commerce used to be primarily used for B2C buying and smaller, less involved purchases, B2B buyers are more confident than ever in making large purchases online – even with new businesses.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Social interaction is a trailing indicator of purchase, not a leading one. It’s the fault of businesspeople. Responsible party for setting it up right?

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How Beef ‘O’ Brady’s streamlines customer experience

Martech

Whether ordering on a third-party app like UberEats or Doordash, or on Beef ‘O’ Brady’s mobile hub, customers will find greater consistency, along with relevant offers for their next online purchase or visit. They can also troubleshoot if there is a hitch in one of their digital channels or with a third-party delivery partner.

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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

They charge card swipe or transaction fees, are accessible on almost all mobile devices, and have compatibility with point-of-sale (PoS) hardware. To suit larger enterprises, Shopify offers personalized migration services as well as a wholesale sales portal, customizable API, and multi-channel campaign management.