Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. The post Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap appeared first on Parse.ly.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Below we outline a few resources and places to start when researching and formulating a winning strategy for yourself, your company, or your clients. When formulating your social media strategy , it’s important to focus on the right things.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. The post Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap appeared first on Parse.ly.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Computer Market Research

JUNE 11, 2014

However, there’s an inherent difficulty when incorporating social media into a partner relationship management strategy. The following strategies will help channel managers build a PRM-based social media strategy to benefit the relationship between vendor and partner. Listening to Channel Partners.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Parse.ly

JUNE 5, 2019

Watch Indu Chandrasekhar walk through WIRED’s evergreen content strategy on this webinar. Creating a successful evergreen content strategy relies on two things: first, finding the evergreen stories , and then second, doing something with them. Planning your editorial calendar can also benefit from evergreen stories.

Webinar Metrics 102

Webinar Metrics Tips CMS Development Content 102

Lake One

MARCH 31, 2020

More importantly, what strategies can you do to help fill the sales pipeline? There are still ways to get “out there” Here are 5 B2B marketing strategies to keep your sales pipeline active: Host a Virtual Event. 84% of businesses who used ABM, reported that the strategy offered a higher RO1 than other marketing campaigns.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Watch the webinar.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

NuSpark Consulting

JULY 13, 2017

Using data, software and logic, programmatic display ad placement can take place at certain times of the day on specific sites, when the target audience is online. This facilitates a more efficient advertising strategy with higher conversion rates, which requires the involvement of fewer team members in the media planning.

Display 173

Display Advertisements Advertising Marketing AI 173

Bionic

APRIL 2, 2020

To help you get through this difficult time, Bionic is offering ad sales teams a Coronavirus Aid program which includes free audits of ad program listings, free contact updater tool, free upgrades to premium, and free media planner webinars. Your foundation for success in reaching media planners is your Catalog of Advertising Programs.

Paid Search Agency 52

Paid Search Agency Ads Budget Programs Webinar Metrics 52

Convince & Convert

SEPTEMBER 22, 2010

Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. And, you need to start unifying your content strategy across all channels. It speaks further to a company needing a well-rounded online marketing strategy. Great post! Great post!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. That would be two strategies, not one.

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Easy – you listen!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Martech Advisor

APRIL 13, 2020

Philip Smolin, Chief Strategy Officer of Amobee, discusses, how no industry is immune from the impact of the COVID-19 pandemic. But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Pam Didner

SEPTEMBER 16, 2020

Roles based on your marketing functions: Email Marketing. Social Media. Media Planning. Here are some ideas: Use webinars to attract prospects and educate existing customers on new features. They focus on doing their jobs, but they also need to have a broader view of sales strategy. Media Planning.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Share the knowledge: Consider live-tweeting the more popular sessions.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages.

Display 100

Display Advertisements Advertising Lead Ranking 100

Convince & Convert

MARCH 4, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy (..)

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 5, 2010

There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). “The women of JaneNation have to see value in their participation, and that requires that we have a different strategy than just trying to make a quick buck,&# says Lisa.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

MAY 13, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Man: …… your awesome. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 14, 2010

Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 4, 2010

What’s the ideal internal/external dynamic when you’re dealing with something transformative like a huge new software implementation, or social media strategy? But wouldn’t companies be better off if they didn’t need consultants? Well, if organizations didn’t need consultants, then I wouldn’t have a job.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

SWZD

MARCH 28, 2018

Even when companies invest more in brand awareness, and include social media in these efforts, the higher brand profile is ultimately expected to produce more quality leads and more closed deals. Lead gen returns show your sales team your strategy is working. And there are varying ways to measure that success.

Social Media 48

Social Media ROI Demand Generation Agencies Media 48

NuSpark Consulting

JANUARY 9, 2012

Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. Marketing has always been about crafting a relevant message and distributing that content via the channels where your target audience spends time learning about his/her industry.

Paid Content 100

Paid Content Lead Generation Advertisements Advertising 100

Convince & Convert

NOVEMBER 16, 2018

It’s a fine line to walk: you can plan your holiday promotions and marketing beautifully, but if nobody is around to respond to the irate customer blowing up your Facebook page on Christmas Eve, goodwill toward your business could all come crashing down. Here is a recap of the best tips from Jay and ICUC.

Social Media 149

Social Media Marketing Management Media Planning 149

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 15, 2010

But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 14, 2010

Embracing social media should not mean organizational change, it should change the organization. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. With the low/no cost of entry, it does cost time – your time.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Bionic

MAY 9, 2018

On May 8th, 2018, we recorded a webinar to discuss our solution to the problem. See the recording below that demonstrates how these new tools enable you to manage your media budgets while media planning , including: Understand the “what and why” of the new performance management upgrade.

Work Management 40

Work Management Advertisements Advertising Budget Programs 40

Convince & Convert

AUGUST 19, 2010

The 3 Amigos: Email, Blogging, Social Sharing [link] (RT @jaybaer) [link] Kyle McGrath RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Harald Nick RT @jaybaer The 3 Amigos: Email, Blogging, Social Sharing [link] via @TDefren [link] annienoll I think this strategy could be helpful to Ottawa.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Buffer

MARCH 19, 2020

Pause and reconsider your social media plans (and goals). If you haven’t already, now is a time to reflect on any existing plans for the end of Q1 and heading into Q2. Many campaigns and pieces of content you had planned might be better saved for another time.

Social Media 98

Social Media Work Management Marketing Management Media 98

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Convince & Convert

APRIL 28, 2010

What an awesome way to make some sense out of the often amazingly confusing behemoth of social media and particularly social networking sites. This is the kind of stuff that business owners want to see — an actual plan — with real X's and O's on it that can drive strategy and has some kind of logic behind it.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149