ClearVoice

MARCH 19, 2021

The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments. Although media relations and public relations are sometimes used interchangeably, they are distinctly different.

Media 90

Media Work Management Marketing Management Public Relations 90

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Outgrow

MAY 5, 2020

In such a competitive environment, there seems to be only one real solution. AMP Agency, born in 1995, is a full-service digital advertising agency. It is a perfect destination for all the modern marketers out there. AMP specializes in creative branding, digital services, and market strategy.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Outgrow

DECEMBER 9, 2020

The Australian ad market has been estimated at $16.6 The Works believe in a simplistic approach to marketing and advertising. Some of their services include advertising, marketing, production, brand activation, etc. Case Study: The Works created this video commercial for the Optus 4G network featuring Usain Bolt.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Outgrow

MAY 14, 2020

With its award-winning work portfolio, it specializes in advertising, digital marketing, innovation, media, data, and search. Furthermore, it also provides performance marketing, search marketing, and social media strategies. Furthermore, it offers growth strategy and performance marketing.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

Outgrow

APRIL 30, 2020

Losing your market share? The Motion Agency is an integrated marketing & advertising agency based in Chicago. Moreover, Motion used traditional media but also used paid social and influencer marketing to advertise Gladiator’s services. Founded in 1977, R/GA is a global marketing & advertising agency.

Advertising Agencies 52

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 52

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Get Your Foot in the Door Selling One Service.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Contently

JULY 21, 2016

Over the last few years, the primary question most brands have about content marketing has stopped being “Should I do it?” ” It’s an inquiry that can lead brands down a confusing road of agency partners, technology solutions, and new in-house roles. How much do you think that’s legit?

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ads Work Management 60

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MAY 4, 2010

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. Organizations evaluated, bought, and deployed software that everyone was supposed to use. How do you see the parallels with technology adoption?

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

ClearVoice

JANUARY 31, 2019

When creative briefs do suffer or, worse, disappear altogether, it can wreak all sorts of havoc by inspiring unfocused work, unworkable ideas and leaps made on faulty assumptions. Resources get misspent and mediocre work misses the mark due to a flagrant lack of insight or direction. And when that happens, nobody wins.

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Here’s how it works: People come to PitchEngine to get the word out about something.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. It’s on JaneNation. Is this the future of agencies?

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. He also apologized to the manager, Jim Leyland. A coven of PR practitioners.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Are you working with a team or collaborating with a client? •

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 16, 2010

And of course, I’d never share your email address (frankly, I don’t even know where to find it without help from my assistant, Jess ) Thanks as always for your tremendous support of me and my work here at Convince & Convert , and elsewhere. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

FEBRUARY 11, 2010

“The mainstream gaming market will always be native. I don't disagree that web apps may be the future, but given how many kinks need to be worked out (infrastructure for one) it simply is not ready for prime time. It’s generally easier for marketers to garner excitement for a native app, though this will change over time.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

SocialPilot

MAY 30, 2024

Social media is an ever-evolving world, and so should your brand’s social media marketing strategy. To support you in making a strong strategy, here’s a blog about the refined and evolved social media best practices. To set achievable goals for your social media, you should: Start with identifying business objectives.

Social Media 68

Social Media Practices Marketing AI Media 68

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). But, I’m not.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Chris Brogan started with zero posts and zero readers.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Conductor

DECEMBER 3, 2019

Tyler Brewer, Senior SEO Manager at LogMeIn, spoke to us about how difficult it can be to explain the “why” of certain SEO strategies, and reminded us that it’s important to dig into the past when reporting on SEO victories. Christine: How did you get started in marketing? This conversation has been edited for length and clarity.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98

Convince & Convert

MAY 12, 2010

link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. marketing [link] Lisa Diomede Would You Try It With a Fox? marketing [link] Randy Kemp Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121