Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. For example, if your company’s positioning changes and your content doesn’t match.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Convince & Convert

FEBRUARY 24, 2010

Anonymous This is really interesting, because not only is Twitter its own culture, yet it is changing the marketing culture. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

AUGUST 2, 2010

I’ve worked with this team before on the Social Media Success Summit earlier this year. I know many Convince & Convert readers participated, and the feedback was tremendously positive. Facebook Success Summit is going to be even better and more actionable, since the topics are more focused.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Online Marketing Institute

JANUARY 4, 2011

It’s positioning your site as more of an authority in the eyes of the search engines, and it’s making your site more resourceful. Users like a website to be resourceful, and the search engines like whatever is good for the user.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. Death of an industrial salesperson Does this mean the industrial salesperson’s job function is dead? Not so fast! Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

FEBRUARY 5, 2010

I also really like the picture's position on the far right. Herr / @MsHerr Love that you're moving to headliner position on C & C. I’m leaning towards #1 the most because of the position of the photo and the color, but am put off by the sparkles. As another comment noted, it anchors the header better.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

FEBRUARY 15, 2010

I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 22, 2010

The company has to believe that it’s inherently a positive for your company to get involved, from the CEO on down, and that’s a lesson that only you can teach, however long it takes. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

AUGUST 19, 2010

RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Anita Fiander The 3 Amigos: Email, Blogging, Social Sharing- [link] [link] Parissa Behnia put social frosting on your marketing cake! link] [link] Tolga Ercan Nice to see two great local companies Centric helps work together for great results!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JUNE 2, 2010

link] (Facebook, friendships, and voyeurism) [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] Phil Baumann Going too far with online marketing?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

APRIL 13, 2010

She has led a life that demonstrates the importance of a positive attitude, the need to laugh at yourself and the world around you, and the fact that the most happy people are the most compassionate people. There have been so many people in my life who have had a positive influence on me so I think I'm going to go a different route.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

FEBRUARY 23, 2010

link] [link] Spartanburg Library RT @scstatelibrary: Is Your Social Strategy Proactive or Reactive | Social Media Marketing | Social Media Consulting – Convince & Convert [link] kahuna7 Another extremely useful post to help drive social media strategy, Jay! Good post from @jaybaer on where to focus.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 21, 2010

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Those who create content in an environment of “sharing&# often find their ideas, photos and sometimes entire paragraphs repurposed without their permission.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

MAY 11, 2010

It is a great time to be alive and spread the good news so that e can affect more people in a positive way and far too few are capitalizing on the potential. Or that a company will be doomed if it does not entertain some form of social media management program. Just plain scary !

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 11, 2010

RT @MmeSocialMedia: 7 Reasons I’m Moving to Bloomington Indiana [link] danperez Jay, after living in NYC for 33 years, I relocated my family to South Florida 7 years ago to take a Director of Sales position for a huge Family Entertainment Center. My angst about one move has to seem positively trivial to you, Jon. I prefer my cargo.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JUNE 24, 2010

But,… [link] [link] sadie harris 3 Ways Infomercials Can Inspire Your Social Media [link] [link] sadie harris 3 Ways Infomercials Can Inspire Your Social Media [link] [link] Position One Media 3 Ways Infomercials Can Inspire Your Social Media | Social Media … [link] [link] Juanpi 3 Ways Infomercials Can Inspire Your Social Media | Social (..)

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JULY 15, 2010

But often in bigger corporations things get messy because there's simply not a clearly defined position for “creative blogger, social media engager, etc&# because the C-suite, although they pay lip service to social media – don't really get it yet.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

SEPTEMBER 21, 2010

Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. I would also add that Social Media Lets Others Control Your Brand. I suppose if I asked non-marketers or older folks I’d hear that perspective.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 28, 2010

Someone in your company should be assigned to monitor and respond to ALL reviews and forum posts , positive or negative. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Optinmonster

FEBRUARY 10, 2020

Businesses could now use email marketing , banner ads, chat messaging , and all those other online marketing tools we’ve come to know and love. Uber employees aren’t only encouraged to talk about their position, but to find new drivers through Uber’s Driver Referral Program. Level up Your Social Media Game.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. With the low/no cost of entry, it does cost time – your time.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

AUGUST 10, 2010

The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome. If they are social media savvy, you can follow up via Twitter direct message. If they aren’t you follow up via email. JB : Will these tools ever truly benefit the small business?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. link] 5 Great B2B Social Media Posts You Might Have Missed | Social Media B2B [.]

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. Also, don’t be afraid to link to other posts or resources from within your posts. Not in an obnoxious way, but if you’ve written other stuff that expands on the subject at hand, link away.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 8, 2010

Be Business-Friendly It wasn’t that long ago that MySpace wasn’t just big, it was positively cool. It never captured the social media market. link] Howie at Sky Pulse Media Hi Jay I agree with most things you posit here. The Open Graph API was a giant leap past that. Cutting edge.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

JUNE 3, 2010

Great analogy.

Social Media 157

Social Media Media PR Webinar Metrics 157

Single Grain

JANUARY 31, 2020

SEMrush provides better audience segmentation based on data such as user interests and demographics so marketers can deliver customized messages to audiences. Lets you promote your content effectively and gain more earned media by mapping your competitor’s position online with SEMrush Advertising Research.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Webbiquity

MARCH 11, 2014

”) and worthy suggestions on how to replace the typical “online brochure” type website with something far more engaging and interactive. Infographics Accelerating Online Marketing Efforts by iMedia Connection. ” Better Content Marketing: Content with purpose by Sark eMedia.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Convince & Convert

AUGUST 31, 2010

I think social media is still settling into a niche between real conversations, and simple statements. It eliminates distance/pedigree/position/and depth between people. Anf if a company is using social media, bottom line is they don’t necessarily want “conversation&#. Twitter I feel is a conversation in shorthand.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 4, 2010

' When you provide an answer like in The Tale Of Amy you are putting your self in difficult position. online comments + reviews [link] Convince & Convert [link] [link] Alexa Samuels. online comments + reviews [link] Convince & Convert [link] [link] Alexa Samuels.@jaybaer side of neg. side of neg. They seem to get it.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

SEPTEMBER 21, 2010

Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! RT @jaybaer: Not sure which social media tools to use? It’s positioned for any restaurant, any chain, operating anywhere and is fully customizable.

Social Media 157

Social Media Media Paid Content Work Management 157

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B strategic marketing consultant’s value proposition. 12 Tips For B2B Marketers to Excel in Twitter - Modern B2B Marketing , November 16, 2010 Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Online business is a platform of tough competition.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Media Plan (5).

Ning 40

Ning Paid Content Facebook Sales Management 40