Marketing Budget Marketing Mix Sales Management Thought Leadership 
Launch Marketing
NOVEMBER 17, 2021
Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.
Hinge Marketing
FEBRUARY 25, 2022
Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
SEPTEMBER 22, 2021
Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.
Circle Studio
DECEMBER 19, 2018
Outside of the A/E/C world, proposals are a product of the sales department, not the marketing department. But while proposals do play a crucial role in helping get new business, a firm’s approach to marketing shouldn’t be focused solely on project pursuits and limited to proposals. Put strategy before execution.
Marketing Insider Group
JANUARY 26, 2021
If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well.
LEADership
JULY 28, 2015
We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations. Is our marketing budget and campaign planning process making the right use of customer data? Are we spending too much or too little on marketing? What’s the formula for the ideal marketing mix?
Circle Studio
DECEMBER 19, 2017
Move beyond a proposal-centric, project-pursuit only approach to A/E/C marketing. In the A/E/C world, proposals are synonymous with marketing. Outside of the A/E/C world, proposals are a product of the sales department, not the marketing department. Put strategy before execution. Lose some (tactical) weight.
Expert insights. Personalized for you.
128 
Let's personalize your content