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Media Relations, Influencer Marketing & PR in 2020: An Interview with Brant Skogrand

Brandpoint

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97
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5 Content Campaigns That Changed the Way I Saw Marketing

Contently

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. Instead of conventionally announcing a series of TVs, we pretended we were launching a television series, employing all the standard elements one would expect. This experience taught me two things.

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Social media marketing is Homo sapiens sapiens social

Biznology

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Every social profile starts with zero Likes, subscribers, followers, or friends. Social Media Development.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. Influencers are also more accessible and open to partnering with brands that they like or that help them build their profile and audience. Contrary to popular belief, influencer marketing isn’t new.

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How 3 UK Brands Reached Their Audiences With Great Content

Contently

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. .”

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Technorati Profile. Darwin Magazine. Grist Magazine. Ms Magazine Blog. Not Watching Television. précis, summaries, reviews and other time-savers. If only theyd named me Chief Work Effectiveness Improvement Officer instead. 4:18:42 PM trackback []. comment []. © Copyright 2004 Dave Pollard.

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How Content Marketing Teams Are Evolving in 2016

Contently

General Mills created its own blog when traditional outlets were slow to pick up PR coverage. Chase’s homepage hosts stories that range from an in-depth profile of LeBron James’s mentorship program to an expose on the differences between sparkling wine and champagne. the blog post) to content marketing 2.0