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Not too hot, not too cold: How to build the perfect martech stack

Martech

Define the goals of your marketing and what success looks like Is your primary focus on increasing leads, growing brand awareness or creating customer loyalty? Does the contract allow for additional licenses and/or products to be purchased as the business ebbs and flows? And then, there is training.

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Open-source customer data platforms: Can you unleash your data for less?

Martech

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. Open-source software is released by a community or organization with a license that allows users to view, modify and distribute the source code freely.

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

With each generation facing its own growing set of challenges, it’s no wonder that employee loyalty and satisfaction have been in steady decline over the last 20 years. With each generation facing its own growing set of challenges, it’s no wonder that employee loyalty and satisfaction have been in steady decline over the last 20 years.

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Crafting a Comprehensive Content Budget: Key Elements to Consider

ClearVoice

Short-term spending may focus on immediate returns, such as quick leads or sales, while long-term investments may involve building brand equity , fostering customer loyalty, and expanding market share, which all contribute to sustained growth and a strong market presence.

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Retention Red Flags: How To Tell A Customer Won’t Renew

Zoominfo

For example, let’s say an account has 300 licenses, but only 100 are being used. The Solution: Hoarding credits or many unused licenses are usually a sign that their renewal contract won’t be as large, or that they won’t renew at all due to lack of efficient use. An account doesn’t know how to use your product.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Because many B2B organizations are buying SaaS product licenses for several employees at once, online demos are a more hands-on approach that can help marketers and the sales team demonstrate the product’s value. Online Training. Online Training Formats. There are lots of training formats B2B companies can offer.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Some gyms license their brand to independently owned and operated franchise locations. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. Franchisees. Resellers or VARs. Amplified reach. Lower overhead.