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The SMB Landscape for 2023

ClickDimensions

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

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Study finds 83 per cent of Australia and New Zealand SMBs concerned about economic conditions

Vision6

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024. “But

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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

In the same study, less than half of organizations globally (44%) trust their data to make important business decisions. Remember, you can’t please everyone all of the time, so focus on building loyalty. A Salesforce study found that 67% of marketing leaders use marketing automation. Talk about opportunity lost!

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New Developments in B2B Loyalty Marketing

Biznology

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers.

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5 Types of Emails to Improve Customer Retention in 2021

Sharpspring

This can also work with loyalty programs. Return Path study found that 14% of subscribers who received such emails read them at first with about half reading subsequent emails. By sending out promotional emails that highlight your latest deals and offers, you can boost your sales significantly. Review Request Emails.

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How To Develop A High-Performing Content Marketing Strategy That Works

ClearVoice

In a recent study, only 57 percent of marketers said they have a documented strategy. It’s important to recognize that SMB and enterprise businesses often have different starting points and objectives for their content strategies. And here’s the thing — we’ve talked to thousands of marketers over the past decade.

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5 leading providers of enterprise marketing automation solutions

ClickZ

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. Industry case study.