Strategic-IC

NOVEMBER 25, 2020

While there is much talk of Sales and Marketing alignment, the unfortunate reality is that, depending on which study you read, at least 25% of Sales and Marketing teams continue to operate as independent, siloed departments. Focus on the numbers that really matter. So what do these numbers look like? Do these scenarios sound all too familiar?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

While there is much talk of Sales and Marketing alignment, the unfortunate reality is that, depending on which study you read, at least 25% of Sales and Marketing teams continue to operate as independent, siloed departments. Focus on the numbers that really matter. So what do these numbers look like? Do these scenarios sound all too familiar?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Single Grain

AUGUST 29, 2019

Let's take a look at what SMB owners or entrepreneurs can learn about the tactics employed by the Internet giant in order to improve their own marketing strategy. As an SMB owner or entrepreneur, you need to understand every aspect of your business if you want to excel in it. 6) Amazon's Loyalty Program Is One of the Best.

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

ClearVoice

JANUARY 12, 2024

In a recent study, only 57 percent of marketers said they have a documented strategy. It’s important to recognize that SMB and enterprise businesses often have different starting points and objectives for their content strategies. And here’s the thing — we’ve talked to thousands of marketers over the past decade.

Work Management 98

Work Management Marketing Strategy Marketing & Strategy Content Marketing 98

Single Grain

JULY 17, 2023

In this post, we’ll delve into the marketing lessons we can glean from Amazon and see how they can be applied to drive traffic and foster customer loyalty for your own brand. This unwavering focus on putting customers first has earned them trust, loyalty and an ever-growing customer base.

Amazon 52

Amazon Planning Ethics Paid Search Agency 52

Sprout Social

JUNE 20, 2023

Below we also share examples of how Sprout evolved from an SMB brand to an enterprise solution. Gathering case studies, testimonials and customer stories is integral to building a brand. Listen closely to conversations among your customers so you can build more brand loyalty. What is brand building?

Enterprise Management 88

Enterprise Management Ad Building Brand Identity Branding 88

Single Grain

DECEMBER 2, 2019

Studies show that category leaders who “create a new category typically capture 76% of the total category market capitalization.” Related Reading: What Amazon’s Marketing Strategy Can Teach SMB Owners. This tactic enables you to attract the perfect audience and get to know your customers before anybody else has a chance.

Design 131

Design Marketing Strategy Marketing & Strategy Advertising Agencies 131

Martech Advisor

SEPTEMBER 16, 2019

A 2019 Nucleus Research study showed that businesses with integrated CRMs experienced growth of about 20% to 30%. It also needs other marketing technologies that offer niche solutions, such as loyalty programs that reward distributors or chatbots that supplement customer support. Also Read: How an SMB Can Make the Most of a CRM.

Lead Ranking 67

Lead Ranking CRM Sales Qualified Leads Lead Scoring 67

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Single Grain

MARCH 16, 2020

A recent IDC FutureScape study predicted that by 2022, 35% of organizations that strive to improve the overall customer experience will go beyond DTC into “commerce everywhere” models. Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners. Retargeting 101: Why It’s Essential for Any Marketing Funnel.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Sharpspring

JANUARY 30, 2020

Email drips are extremely effective to help acquire new customers and nurture loyalty among existing customers. A B2B company might dynamically display case studies to highlight the most relevant content for a viewer’s industry. When designing email drip campaigns, be sure to consider your users and their specific needs.

Small Business Marketing 77

Small Business Marketing Marketing Automation Services Marketing Automation Tactics 77

Valasys

SEPTEMBER 27, 2018

Product brochures, White papers and Case studies are the most influential assets in a B2B decision-making process (Eccolo Media, 2015). SMB content is retweeted by one third of the people who follow them. 93% of SMBs’ Twitter followers plan to purchase from them at some point, while 69% have already made a purchase.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Webbiquity

OCTOBER 8, 2013

Social media management, even for SMB organizations, takes a full-time salary worth of work. Reporting that a MarketingChart study “reveals there’s a mismatch between marketing budget and effectiveness in key areas. Don’t skimp on this and expect a junior person to take it on and run it”).

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Social media management, even for SMB organizations, takes a full-time salary worth of work. Reporting that a MarketingChart study “reveals there’s a mismatch between marketing budget and effectiveness in key areas. Don’t skimp on this and expect a junior person to take it on and run it”).

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. SMB: Small-to-Medium Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Single Grain

AUGUST 4, 2020

Expert users, again, are more likely to stay engaged and active when building on the factors of loyalty and trust. Such types of content include blog posts, e-books, audiobooks, podcasts, video tutorials, case studies and webinars. Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners. Softomotive Academy.

Conversion Rate 116

Conversion Rate Education Conversion Enterprise Management 116

Convince & Convert

MARCH 16, 2010

A new Pew Research study shows only 8% of U.S. And given that Facebook creates a backlash with their constant 'tweaks', maybe it's OK that people like the simplicity of Twitter – if Twitter stay true to what people enjoy about it, that seems like it would actually build more loyalty.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

AUGUST 5, 2013

Organic search accounts for, on average, 41% of traffic to SMB b2b websites, but just 27% of leads. Another study found an even more dramatic advantage for search, with organic search supplying 40% of all traffic (and Google alone accounting for 36% of visits) to b2b websites, while social media accounted for just 5% of traffic.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

TrustRadius Marketing

NOVEMBER 2, 2022

NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. SMB call center features. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE. NICE CXone. ?NICE Overhead paging.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: How We Skyrocketed Website Traffic 2200% in 1 Year [Case Study]. Paracosms, Loyalty and Reality in the Pursuit of Creative Problem Solving. This blog is excellent for anyone trying to learn more about inbound marketing, but their content has an excellent focus for SMB marketers, in particular.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: How We Skyrocketed Website Traffic 2200% in 1 Year [Case Study]. Paracosms, Loyalty and Reality in the Pursuit of Creative Problem Solving. This blog is excellent for anyone trying to learn more about inbound marketing, but their content has an excellent focus for SMB marketers, in particular.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

The ROI Guy

NOVEMBER 8, 2006

With this mindset would companies have rigid return policies – such as the miserable penalties that existed at Blockbuster and forced me out as a customer, or the damage that short term aggressive telemarketing campaign might have on future loyalty versus short term temporary revenue gains. Latest Research. Let the Good Times Roll?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Hubspot

MARCH 10, 2016

Typical middle of the funnel offers include case studies or product brochures -- essentially anything that brings your business into the equation as a solution to the problem the lead is looking to solve. 81) Small-to-Medium Business (SMB). This refers to the stage that a lead enters after identifying a problem. 59) Mobile Marketing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

TrustRadius Marketing

NOVEMBER 2, 2022

NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. SMB call center features. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE. NICE CXone. ?NICE Overhead paging.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. SMB call center features. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE. NICE CXone. ?NICE Overhead paging.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52