Valasys

JULY 29, 2019

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. Accordingly, personalized campaigns can be created for the prospects. Stories can break the dignity of a person. Technologies employing emotional analytics enable devises to collect data about users.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Artificial Intelligence Assists in Improving Personalization: Personalization has been an integral part of B2B marketing.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. This is why Golden Rule behavior is embraced by most of the winning companies.”.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MAY 1, 2020

Triggered email marketing campaigns are highly successful as they help in delivering highly personalized messages to the target persona at the right time, thereby optimizing customers’ experiences, saving time, and improving the probability of sales. Emails sent on Personal Landmarks. Transactional Emails. Wrapping Things Up.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

MARCH 6, 2020

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

JANUARY 17, 2020

Personalization: Optimizing online personalization is very important as the shoppers & buyers are different people. Personalization means much more than addressing the customers with the correct name after they log in. & content reflecting on positive word-of-mouth-marketing (WOMM).

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

JUNE 19, 2020

Remember that to scale-up your email marketing during coronavirus, not only you need to tweak your email marketing messages to make them more personalized and empathetic but you also need to keep the frequency of email deliverances apt. Learn more Top 10 Triggered Email Marketing Campaigns During 2020.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

DECEMBER 16, 2019

Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). As targeting becomes more tailored & hyper-personalized, more & more ads are served to the target audiences. WOMM) are effective stimulators of conversions & also assist in omnichannel reputation building & management.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM).

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

SEPTEMBER 25, 2019

A popular content syndication technique is cross-posting the blog posts to websites like Medium, Quora or LinkedIn with a tagline at the bottom such as, “Republished with Permission _” or “The post first appeared on _”. Old pieces of content can be syndicated on the third-party websites. Utilize the websites that naturally syndicate content.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

AUGUST 6, 2019

Special focus should always be on segmenting the accounts & on segment-specific-personalized-ads. Several academic pieces of research advocate the proven effectiveness of WOMM in driving sales conversions & in managing brands’ reputations through omnichannel marketing endeavors.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 20, 2019

People prefer to share pieces of content that reflects on their personality rather those that might reflect or resonate with their personality traits on social media. Byline & implicit trust play a vital role in improving the authority of the brands on Twitter & LinkedIn.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

According to Sean Ellis, who coined the term “Growth Hacking” for the first time, a growth hacker is defined as under: “A person whose true north is growth. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers. Split-testing the Email Funnel : .

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45