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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

22:57] Harnessing the 80/20 Rule for Customer Acquisition and Retention – Michael emphasizes the importance of the 80/20 rule, urging you not to overlook the potential of your existing customer base while pursuing new leads. A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. And I agree that at the end of the day, marketing to engineers is still all about communicating with people.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. 5 Simple Secrets to B2B Lead Generation on Facebook from HubSpot All-in-one Marketing Software. It''s so simple.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Fundraising is also a massive undertaking. Because it’s likely your primary means of income as a charitable organization, raising money can be a burdensome, never-ending effort.

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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2.

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ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files

Buzz Marketing for Technology

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. > read more Faster Music, Movie Downloads Possible With New P2P System (Apr. Print Email Bookmark. ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files. Related Stories.