Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. Why is social media for sales a must-have?

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics?

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Webbiquity

MARCH 16, 2020

Marketing and sales are more connected (or at least, they should be aligned ) than ever. LinkedIn Sales Navigator can help. Yes, it’s typically thought of as a sales tool (it’s in the name, after all). But Sales Nav is powerful for B2B marketing, too. What Is Linkedin Sales Navigator?

Linkedin 242

Linkedin B2B Thought Leadership Lead Scoring Lead Ranking 242

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Prospecting is an early and critical stage in the sales process.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Salesforce Marketing Cloud

APRIL 18, 2023

Welcome to #Salesblazer Q&A, a column by sales pros, for sales pros. Dear Salesblazer: What is generative AI and how will it affect sales reps’ jobs over the next year? I don’t see it replacing reps any time soon, but AI will certainly affect the way we work in the coming months and years. . Have a question?

Generation 98

Generation Sales Qualified Leads CRM Work Management 98

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1. Try not to waste that.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Get more leads.

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Smarte

FEBRUARY 20, 2022

7 of the Best Sales Enablement Tools for Sales Success. Imagine this – You have hired the best sales reps, and you have put together a solid sales plan and now you are excited to see all of it come to life. We are sure you are overwhelmed with the hundreds of tools that are available in the market.

Top of Funnel 98

Top of Funnel Tools Best Practices Work Management 98

Scoop.it

DECEMBER 28, 2021

Regardless of your industry, finding and nurturing the right leads is crucial. Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Seismic

MARCH 25, 2022

Sales reps are always looking for new ways to attract and engage new buyers. Social media plays a role in our personal lives, but it’s also a powerful tool for every business. There are countless studies that demonstrate the potential to increase sales through social selling. What is social selling? Build trust at scale.

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. What is lead nurturing?

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Televerde

AUGUST 23, 2021

Lead generation tools can help companies streamline the often-complex process of converting web visitors into viable leads. The truth is, without martech tools to help, it’s nearly impossible for companies to fully understand how visitors are interacting with their websites or even know who those people are.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Hubspot

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

Generation 73

Generation Lead Ranking Enterprise Management User-Generated Content 73

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Ads and Attribution.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Hubspot

JULY 25, 2023

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. It’s here, and it’s already changing sales as we know it. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI.

Marketing AI 59

Marketing AI Creativity Top of Funnel Work Management 59

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Engagement and Conversion Issues Don’t rely on generic conversion funnels. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Hubspot

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? It's a CRM (or Customer Relationship Management Platform).

Enterprise Management 66

Enterprise Management Marketing Management Tools Forecasting 66

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Rev

JUNE 21, 2023

But you’re not wrong for thinking that the goals of lead generation and sales prospecting sound similar. While both strategies aim to generate new customers, lead generation focuses on generating large volumes of leads, while sales prospecting focuses on targeting and converting specific, high-quality prospects.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. Overhyped case studies from huge firms that might raise sales.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

JANUARY 6, 2021

You've established the various stages of your sales process. The concept that underlies all those points is known as sales effectiveness. Here, we'll go over what that means, how to most aptly measure it, some steps you can take to improve yours, and some of the best resources available to get the most out of your sales process.

Process 98

Process Effectiveness Top of Funnel Work Management 98

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities. Navigating LinkedIn’s rich and diverse ecosystem can seem complex.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? And 62% say that the platform generates over 2 times more leads than the next-highest social channel. The good news is that anyone can turn the platform into a lead-generating machine. Let’s get started! Look no further.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Salesforce Marketing Cloud

JANUARY 24, 2022

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Get more sales and marketing best practices for small businesses. Read our free SMB Guide to Sales and Marketing Alignment. Eager for specifics?

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Martech

SEPTEMBER 6, 2023

Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. AI Insights, which are analytics tools that use predictive AI to make recommendations and forecasts. Business email address Subscribe Processing. Get MarTech!

Marketing AI 121

Marketing AI Hubspot Forecasting CRM 121

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. But before we dive in, it’s important to understand exactly what we mean when we say “sales tech stack.”

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Oktopost

JANUARY 16, 2024

From automating administrative tasks to helping you craft content for outreach and email sequences, AI tools can help you focus your time on where it matters most – selling. But, when it comes to investing in tools, you’ll want to allocate your budget to the platforms that fit your business needs and bring you the most value in return.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62