Hubspot

MARCH 27, 2018

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. IBM named her one of seven women who are reshaping digital marketing, and TopRank Marketing included her on its 2017 list of “50 Influential Women in Digital Marketing.”.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Webbiquity

MARCH 19, 2024

Guest post by Val Razo. With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Not only did it boost traffic with Instagram , but it also helped to get more leads. 40% lower cost per lead.

Paid Search Agency 190

Paid Search Agency VALS Ads Practices 190

Hubspot

MARCH 17, 2015

Now comes the tough part, selling your colleagues on the value. When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

NetLine

SEPTEMBER 20, 2018

We’re pretty passionate about this subject, not just because we’re people-people, but because the entire content marketing model lends itself so beautifully to hyper-targeted, intent-based connections with individuals who are conducting research. To do this, the cost-per-lead (CPL) basis made the most sense. Hello, managers!

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Over 200% ROI from a Value Selling Program Sound I.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. We have *got* to put the customer front and center in everything we do as marketers. What used to be marketing via repeat acquisition will now be replaced with a better focus on retention and putting a stronger value on the power of first-party data.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Unbounce

JANUARY 14, 2020

Even if you cut down on the escape routes, too many options can lead to fewer conversions. Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. This sort of confusion can lead them to bounce.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Unbounce

JULY 30, 2019

Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. One of Orendorff’s favorite examples is Brooklinen, who created a tiered “spend more, save more” deal structure to increase order values. It attracts customers with the promise of greater value.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

– Najmah Salam In this session, Najmah Salam confronted some of the burning questions facing marketers today head on. In a world where “60-70% of an employee’s time could be automated,” how does the dedicated marketer provide real value to a team? Thanks for the tips, Val! Are your emails RAD??

Marketing AI 100

Marketing AI VALS Top of Funnel Work Management 100

Convince & Convert

AUGUST 3, 2010

Google has made a couple of dollars by reading and ranking Web pages. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Google has made a couple of dollars by reading and ranking Web pages. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. We’re willing accomplices in our own marketing funnel. It’s capitalism and marketing at its most brilliant. link] [link] Gregg Morris #LocationBased social networks w/value.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144