The Point
JANUARY 13, 2017
Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales. Actually, I know why it is. Most likely they’re simply looking to solve a problem.
The Point
MAY 17, 2021
Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.
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The Point
MAY 28, 2020
I’ve written elsewhere in this space that one of the reasons ABM became so popular is because companies are just really bad at lead nurturing.). A strategy based on generating engagement from buying groups (and the way large corporations make purchase decisions) vs. individual leads.
Zoominfo
FEBRUARY 1, 2018
The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).
Zoominfo
JULY 24, 2019
As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). Keep reading.
The Point
JANUARY 7, 2020
Inbound, “always on” programs like content syndication , paid social advertising, and paid search (SEM). can be accelerated quickly with additional spend (within limits, of course) and, moreover, help create a building block of early-stage leads that can nurtured throughout the year to convert before year-end.
The Point
JANUARY 29, 2015
It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing. I think we’ll continue to see a shift towards data-based, predictive, one-to-one marketing.
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