Lead Generation, Lead Qualification, Marketing Plans and PPC

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI.

Lead Generation

Lead Generation Budget Programs Work Management Lead Scoring

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Create a lead scoring system. Why is this important?

Lead Generation

Lead Generation Sales Management Lead Ranking ROI

How To Focus On Your Marketing Plan

Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

Planning

Planning Marketing Plans Work Management Budget Programs

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

The universal digital marketing audit

Velocity Partners

FEBRUARY 20, 2024

Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising? Or maybe the company is suffering from a lead quality issue, where only a small percentage of marketing leads are making it to the later stages of their funnel. The beauty of a Velocity blueprint lies in its depth.

Paid Content

Paid Content Paid Search Agency Lead Ranking Planning

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Share your thoughts, post a comment.

B2B Marketing

B2B Marketing Planning B2B Paid Search Agency

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Share your thoughts, post a comment.

B2B Marketing

B2B Marketing Planning B2B Paid Search Agency

The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

Summit Augmented Reality For B2B Marketing in 2011? Lead Generation Programs That Work What Is The Future Of The Social Media Role? Why am I in Marketing? About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media

Social Media Web 2.0 Media B2B

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

by Michael Brenner, June 29, 2010 Related Posts: 7 Tips For Successful Lead Follow-up Be A Hero: Choose Appointment Setting for Your Next Campaign 5 Sales Closing Techniques Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing

Telemarketing Work Management Marketing Management Paid Search Agency

November: The Five Links You Need

Marketing Insider Group

NOVEMBER 2, 2010

In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Plus one shameless backlink to a story of my own on marketing planning. Share: Read more from Strategy marketing plan Click here to cancel reply.

Web 2.0

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification

The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

I bet most marketers fail this simple test by getting 0 or 1 of those answers right. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment.

Paid Search Agency

Paid Search Agency Planning Lead Qualification Lead Ranking

How Social Media Drives Better Email Results

Marketing Insider Group

JULY 6, 2010

by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media

Social Media Media Burn Rate Web 2.0

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media

Social Media Buy Media Marketing & Strategy

Life Is Short!

Marketing Insider Group

AUGUST 19, 2010

Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Take personal accountability and decide what to change. And change it now.

Web 2.0

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification

Marketing, Death and Taxes

Marketing Insider Group

OCTOBER 26, 2010

So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward. Finding The Time To Tweet or Blog?

Planning

Planning Paid Search Agency Customer Satisfaction Web 2.0

What Is Marketing Acceleration?

Marketing Insider Group

AUGUST 17, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Top of Funnel

Top of Funnel Paid Search Agency Planning Budget Programs

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

Too often, budgets and marketing plans are simply based on last year (minus some standard percent). So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy?

Business

Business Peer-to-peer Web 2.0 Customer Satisfaction

A B2B Marketing Manifesto?

Marketing Insider Group

NOVEMBER 24, 2010

.&# I would love to hear your thoughts on this creative perspective on the world of B2B Marketing! Related Posts: The Role of B2B Marketing The Future of B2B Marketing: It’s Social Augmented Reality For B2B Marketing in 2011?

B2B Marketing

B2B Marketing Planning B2B Paid Search Agency

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

When you accept that social media is more than “just another marketing channel” you can begin to see what you get when you combine “interruption” and “distraction.” Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Marketing Mix

Marketing Mix Social Media Social Marketing Media

8 Essential Social Media Resources

Marketing Insider Group

JULY 1, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media

Social Media Resources Media Web 2.0

Social Media: The Journey Begins With You

Marketing Insider Group

JUNE 9, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media

Social Media Media Co-Registration Paid Search Agency

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media

Social Media Social Marketing B2B Marketing Paid Search Agency

9 Essential Social Media Resources

Marketing Insider Group

AUGUST 26, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media

Social Media Resources Media Web 2.0

10 Reasons Why Mobile is Hot!

Marketing Insider Group

JUNE 22, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Demand Generation Agencies

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising

Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media

Social Media Brand Identity Branding Media

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Third-party Media Online, print, radio, and TV media properties can still offer great opportunities to drive leads. As I mention in 5 Steps to Achieve Lead Generation ROI , it is important to negotiate pay-for-performance contracts with any media property to share in the risk.

Tactics

Tactics Paid Search Agency Demand Generation Agencies Leads

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

AUGUST 5, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media

Social Media Web 2.0 Burn Rate Media

5 Sales Closing Techniques

Marketing Insider Group

OCTOBER 7, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Top of Funnel

Top of Funnel Telemarketing Work Management Marketing Management

Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media

Social Media Paid Search Agency Demand Generation Agencies Media

The Future of B2B Marketing: It's Social

Marketing Insider Group

DECEMBER 7, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Demand Generation Agencies

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing

Internet Trends From The Web 2.0 Summit

Marketing Insider Group

NOVEMBER 30, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Web 2.0

Web 2.0 Paid Content Trends Paid Search Agency

6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

JUNE 24, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Web 2.0

Web 2.0 Paid Search Agency Peer-to-peer Buzz

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Lead Scoring

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

When they ask for better leads. Give them leads they can close and then we can all share in the success of hitting the numbers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. So if you: a.

Work Management

Work Management Marketing Management Sales Qualified Leads Lead Scoring

Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Single Grain

MARCH 28, 2023

There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. In this post, we’ll explore 9 great ways to use PPC for SaaS platforms when attempting to drive users to sign up for your software. Without further ado, let’s dive in!

Paid Content

Paid Content PPC Paid Search Agency Marketing Budget

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

DECEMBER 21, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0

How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency

Paid Search Agency Web 2.0 Customer Satisfaction Keywords

Enjoy A Demand Funnel Cocktail

Marketing Insider Group

OCTOBER 19, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Top of Funnel

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels

Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Web 2.0

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

NOVEMBER 9, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Marketing Mix

Marketing Mix Marketing Report Blogspot Blogger

The Objectives for the B2B Marketing Insider blog

Marketing Insider Group

MAY 5, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing

B2B Marketing Paid Search Agency Planning B2B

The Objectives for the B2B Marketing Insider blog | B2B Marketing.

Marketing Insider Group

MAY 5, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing

B2B Marketing Paid Search Agency Planning B2B

7 Tips For Successful Lead Follow-up

Marketing Insider Group

JULY 19, 2010

You will see a diminishing return on every call made outside of 48 hours, and after 7 days you will see a 60-70% drop in leads generated. We need to begin by setting realistic goals for our volume of responders, leads generated and subsequent pipeline and revenue. The key is to reach the prospect within 48 hours.

Work Management

Work Management Marketing Management Lead Scoring Lead Ranking

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media

Social Media Media Customer Satisfaction Web 2.0

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

AUGUST 24, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Organization

Organization Planning Paid Search Agency Allocation

Lead Generation Programs That Work

5 Steps to achieve Lead Generation ROI

Webinars

Trending Sources

How To Focus On Your Marketing Plan

Webinars

The universal digital marketing audit

The Role of B2B Marketing

The Role of B2B Marketing

The Secret To B2B Social Media?

11 Reasons Why Outbound Telemarketing Programs Fail

November: The Five Links You Need

The New Marketing Accountability

How Social Media Drives Better Email Results

B2B Social Media Strategy and Executive Buy-in

Life Is Short!

Marketing, Death and Taxes

What Is Marketing Acceleration?

Whatever Happened To The Business Case

A B2B Marketing Manifesto?

Integrate Social Media Into Your Marketing Mix

8 Essential Social Media Resources

Social Media: The Journey Begins With You

7 Common B2B Social Media Marketing Mistakes

9 Essential Social Media Resources

10 Reasons Why Mobile is Hot!

Social Media and The Brand

Need to Drive Leads? Try These Traditional Tactics Now

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

5 Sales Closing Techniques

Integrating Social Media and Search

The Future of B2B Marketing: It's Social

Internet Trends From The Web 2.0 Summit

6 Steps to Prepare for the Mobile Revolution

6 Content Marketing Tips That Drives Leads

Marketing Leads: Quality Vs. Quantity

Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

How To Use Paid Search To Target Buyers By Stage

Enjoy A Demand Funnel Cocktail

Top Takeaways From Blogwell Philly 2010

Report: Blogs Are An Important Part Of The Marketing Mix

The Objectives for the B2B Marketing Insider blog

The Objectives for the B2B Marketing Insider blog | B2B Marketing.

7 Tips For Successful Lead Follow-up

The 4 Cs of Social Media

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

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