Zoominfo

FEBRUARY 12, 2024

The following are some examples of top revenue intelligence tools that use data to enable better business decisions: ZoomInfo : A comprehensive provider of revenue intelligence solutions, including call recording and analysis, cutting-edge buyer intent signals, and highly accurate B2B data that powers sophisticated, AI-fueled models and apps.

Work Management 130

Work Management Marketing Management Tools Lead Ranking 130

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Focus on Data Privacy.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Zoominfo

NOVEMBER 24, 2020

Closing a sale is typically based on the first contact — and in fact, 30-50% of sales go to the vendor that responds first. ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. It’s a win-win situation. .

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

Closing a sale is typically based on the first contact — and in fact, 30-50% of sales go to the vendor that responds first. ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. It’s a win-win situation.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Martech

MAY 2, 2024

Gatekeepers Protect the executive from vendor-side salespeople. It’s important to gather every possible signal in a target account and be aware that most of them will be anonymous at first, according to researcher and thought leader Kerry Cunningham. Specifiers How is this thing better than the competition?

Ideal Customer Profiles 114

Ideal Customer Profiles Buy Marketing Automation Services Work Management 114

Zoominfo

DECEMBER 28, 2020

The most straightforward way to access buying signals data is through a third-party vendor. Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption. Here’s what that would look like on the ground. Identify new prospects.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

MAY 27, 2021

We’ll dive into more details shortly, but here’s a quick overview video: Before engaging with a sales team as they’re making a purchase decision , your prospects embark on the digital journey of research and vendor assessment to narrow down their options. We then evaluate whether a company is doing more research over the past seven days.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

OCTOBER 28, 2020

The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. . Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Phase 3: Shortlisting During this phase, B2B buyers begin narrowing down their list of potential partners and reaching out to preferred vendors.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Phase 3: Shortlisting During this phase, B2B buyers begin narrowing down their list of potential partners and reaching out to preferred vendors.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Leadspace

APRIL 5, 2023

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

SalesIntel

APRIL 25, 2024

However, throughout the time leading up to the decision, teams are hard at work researching and providing recommendations on potential new vendors and solutions to key decision-makers within the company. This is where intent data comes into play. But how do you fight shift risks before they become cancelation requests?

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Only B2B

OCTOBER 13, 2021

Most intent providers collect data in real time but only give it to clients once a week in data chunks. ZoomInfo provides intent signals on your terms. Intent data may be used in a variety of ways to boost sales and move customers through the marketing funnel. Must Read: How To Select A Intent Data Vendor.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Accuracy Concerns: Data quality and freshness might vary depending on the vendor.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Zoominfo

NOVEMBER 24, 2020

Closing a sale is typically based on the first contact — and in fact, 30-50 percent of sales go to the vendor that responds first. ZoomInfo’s intent data tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. It’s a win-win situation.

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

SWZD

JANUARY 6, 2021

Make powerful data-driven intent signals the core of your ABM program for transformative results. Our guide will help you find an ABM partner, not just an ABM vendor.

Advertising Agencies 62

Advertising Agencies Account Based Marketing ABM Intent Signal 62

Zoominfo

DECEMBER 16, 2020

In fact, just 17% is spent meeting with potential vendors. With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intent signals that demonstrate a significant uptick in relevant online activity. Want another common use case?

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Leadspace

SEPTEMBER 16, 2022

For B2B businesses, these signals along with the context for who is the person searching might be a very valuable way to learn if your target accounts or their buying teams are inching closer to a conversion. What Are Intent Signals and How to Use Them? Let’s take a closer look.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Zoominfo

AUGUST 16, 2021

We’ll dive into more details shortly, but here’s a quick overview video: Before engaging with a sales team as they’re making a purchase decision, your prospects embark on the digital journey of research and vendor assessment to narrow down their options. We then evaluate whether a company is doing more research over the past seven days.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Content4Demand

OCTOBER 15, 2021

The value of external, third-party intent-data signals grows once connected to this first-party insight. Intent data is not predictive. All too many vendors say that high intent scores indicate that marketers should prioritize an account. What they don’t know is that the signal came from the U.K.

Intent Data 83

Intent Data Intent Intent Signal ABM 83

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Nothing worse than spoiling a strong intent signal because you were overeager.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

JUNE 30, 2023

Must Read: B2B Intent Marketing: Capturing Business Leads Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights Understanding B2B Buying Intent: B2B buying intent refers to the signals and indications that suggest a potential buyer’s readiness to engage with a vendor or make a purchase decision.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Zoominfo

FEBRUARY 8, 2022

That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.” Now when you create an audience for a campaign, you can use a successful combination of ZoomInfo’s third-party data, such as intent signals, and your first-party data, such as website visitors.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

JUNE 3, 2022

She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. While B2B marketers benefit from that win rate, ABM vendors are also reaping the benefits as B2B marketers invest in these technologies and apply them to their channels.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 102

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. The ICP doesn’t change because of interactions or intent signals. This is critical for targeting and measurement.

Ideal Customer Profiles 108

Ideal Customer Profiles Profiling Marketing Management Intent Signal 108

DemandBase

MARCH 23, 2020

If you are about to make the leap into ABM, or just looking to sharpen your existing account-based approach, check out the ABM Stack Evaluator , which includes about 20 marketing and sales tech vendors, to discover the right technology to support your strategy. Prioritize your team’s actions based on intent signals.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

DealSignal

MAY 15, 2022

Intent data is a dataset that proactively identifies potential buyers searching online for similar products and services that your company is selling. When buyers search for particular topics or keywords, those create intent signals based on their searches or page views across tens of thousands of websites across the internet.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. .

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Martech

MARCH 22, 2023

Or the vendor didn’t offer training. Today’s vendor marketplace makes the RFP process much more challenging if you don’t have someone to do the work. If you want to tap into the added functionalities a new vendor can provide so you can increase your business, then go for it. Look for propensity to purchase.

Enterprise Management 84

Enterprise Management Marketing & Strategy Marketing Strategy RFP 84

The ABM Agency

APRIL 15, 2021

Of course, third-party intent data must be procured through a vendor specializing in accumulating, compiling, and delivering these valuable nuggets of knowledge in a way that can be easily integrated with your ABM program. For marketers looking to leverage third-party intent data, one of the premier vendors in this space is Bombora.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Zoominfo

MARCH 31, 2024

By doing so, it positions your team as a strategic partner — not just as vendors. Key Steps Use multi-part intent analysis: Ideally, you want to layer additional intent signals around your initial surge of broad interest. Be sure to highlight the relevance of your solution to the specifics of their project.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Inbox Insight

MAY 31, 2024

Scoring models consider factors like: Pages visited Time spent on site Content topics accessed Recency and frequency of engagement Keyword searches Job title and role Firmographic data Prospects displaying high intent signals become hot leads to prioritize. Those with low intent may need more nurturing.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Zoominfo

OCTOBER 28, 2020

The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

6sense

NOVEMBER 2, 2021

B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor. And if you’re using legacy martech platforms, your revenue team rarely sees them coming. Monitoring third-party review sites.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62