Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”
ANNUITAS
OCTOBER 31, 2023
As I note in Balancing , it is “a holistic, two-way content-based ‘dialogue’ between buyer and the [engine] — a perpetual interaction between delivering content offers and profiling the buyer.” This is not ‘drip nurture,’ nor is it simply the CMS teeing up ‘if you were interested in this, you may like this.’
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