Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”
ANNUITAS
OCTOBER 31, 2023
As I note in Balancing , it is “a holistic, two-way content-based ‘dialogue’ between buyer and the [engine] — a perpetual interaction between delivering content offers and profiling the buyer.” In other words, using AI to coordinate true multi-channel customer engagement that centers around the customer lifecycle.
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