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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both.

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11 Proven Ways to Generate Organic Leads and Increase Traffic

Optinmonster

Do you want to get more sales and traffic without spending any money? Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. It’s a form of inbound lead generation where new leads find you rather than you reaching out to new prospects. Audience Research.

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The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC.

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33 Business Blogging Statistics

Zoominfo

60% of marketers say blog content creation is their top inbound marketing priority ( source ). 37% of marketers say blogs are the most valuable type of content marketing ( source ). Once you write 52 or more blog posts, blog traffic generation increases by up to 77% ( source ). Click-through rate has a.67

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Internet Marketing Strategies Every Architectural Firm Needs to Take Advantage Of

Navigate the Channel

Those who search for architecture firms on the web or click links from an architecture firm’s social media pages will be redirected to the firm’s landing page. Your blog, social media, and website should contain helpful information that makes it clear you are an authority in the architecture industry. Social Media.

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The History of Inbound Marketing

Lake One

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing?

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7 Account Based Marketing Tactics To Drive the ABM Process

Only B2B

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. It is important to picture your audience, identifying specific contacts and reaching out to them can get you better results. Your initial step must be tuning in.