The Marketer's Guide to Segmentation, Targeting, & Positioning
Hubspot
OCTOBER 29, 2020
This is where segmentation, targeting, and positioning come into play. Let’s unpack each part of the segmentation-targeting-positioning model. Psychographics , which answer the question of why your buyer buys (e.g. Behavior , such as brand loyalty, channel preferences, and other shopping habits. Let’s dive in.
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